What is vegan?

The new food labelling laws in the UK have really given everyone a shake up.

I think it is valuable (and life-saving) to have clear, concise food labelling that works to hold manufacturers accountable. There are only benefits to be gained from stating any possible allergens on packaging.

But there is a but.

I think most vegan food should be left out of it.

Vegan food is vegan because of what has been purposively left out of the production and it doesn’t become non-vegan due to microscopic or unintentional cross-contamination. Of course, some vegans choose not to eat vegan food that has been prepared in close proximity to non-vegan food but the reality is that the vast majority of plant-based, processed or manufactured food comes into contact with non-vegan particles.

Government agency DEFRA is currently (until Friday) soliciting feedback from interested parties in relation to changes to vegan and vegetarian food labelling advice and guidelines.

It is all one giant grey area as far as I can tell, but I think this is the deal:

The current guidelines state (in part) ‘the term ‘vegan’ should not be applied to foods that are, or are made from or with the aid of animals or animal products (including products from living animals).

The upcoming revised guidelines are difficult to predict, but some vegans believe a loosening of definitions will occur. For example, Plamil is urging their customer base to object to any clarifications or changes to the existing guidelines for fear it will ‘allow for frequently high levels of contamination in vegan food.’

They thinkvegans should be treated like the rest of the population, expecting good manufacturing and supply practices with robust risk assessment to assess the labelling of their food.’

I’m not convinced that a revision to the guidance is instantly a bad thing for vegans.

Plamil chocolate is made in a 100% vegan environment. It is vegan, but is it more vegan than a dairy-free chocolate made in the same factory as a dairy product? As long as equipment is cleaned thoroughly and all care is taken to avoid cross-contamination, I believe a food product made with no intentional animal products is vegan.

I want my vegan products to be labelled as vegan when they have no intentional or known non-vegan ingredients. Do you know what I mean? It is a little confusing.

Here are some examples:

  • When The Gallery Cafe was cooking vegan burgers in the same oil as cheese, the burgers were in effect being cooked with animal fat. I don’t think this is vegan. The ingredients making their way to the consumer were known to include non-vegan elements and the cafe changed their cooking method when pressured.
  • When the Tesco bourbon biscuit spread is made in a factory that also handles dairy milk, the vats are throughly cleaned before switching between dairy and non-dairy preparation. Due to the nature of milk proteins, microscopic remnants of dairy can remain on the equipment. I think the bourbon biscuit spread is vegan. The manufacturers have done what they can to not include animal products in the vegan spread and no intentional or known ingredients have been added.

Vegan labelling on food does not mean it is safe for people with severe allergies. It means no known animal ingredients have been purposively included and it should reflect this fact.

I would welcome labelling guidelines that promoted this kind of understanding. I think the guidance should mean a product does not contain purposively-added ingredients of animal origin, has not been prepared with non-vegan ingredients and all reasonable effort has been made to control cross-contamination.

What do you think? Should ‘vegan’ on a label mean only food made in a sterile, plant-based environment only? Or should ‘vegan’ be more in line with my suggestion of ‘vegan to the best of their knowledge and ability’?

Surely the former would see the end of vegan menus being offered by mainstream chain restaurants and a rapid decline in vegan labelling by supermarkets across the UK.


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Italian High Street

Are you ever out on the High Street or doing some shopping in town and find yourself in need of a filling vegan meal?

Carluccio’s to the rescue!

PLEASE READ THIS IMPORTANT UPDATE ABOUT THIS POST – click here

Carluccio’s is a chain of Italian themed cafes and delis with approximately 45 locations around the UK. The wide-reaching group can be found in shopping centres, on High Streets and across town centres all over the country.

Most people in the UK are familiar with the Italian eatery, but perhaps not everyone is aware of the vegan menu you can ask to see when dining with Carluccio’s.

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BREAKING NEWS: Ms. Cupcake

Nobody, and I mean NOBODY, has put vegan sweets on the London food map quite like Mellissa Morgan. Mellissa’s Ms. Cupcake brand is known and loved by people all over the capital, while her recipe collection has sold by the pallet load to devoted fans.

Ms. Cupcake is a vegan brand that has come an impressive distance in a short time, but a booming Brixton bakery and plans for a follow up book do not signal anywhere close to the end of the story.

Ms. Cupcake and Mellissa Morgan have some big news to share.

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Eat an egg

Have you got £15 burning a hole in your pocket? Get into your nearest Hotel Chocolat for this gourmet vegan Easter egg.

Made with almond powder, this decadent dairy-free egg is accompanied by chocolate bites packed with fruit and nuts. I was tempted, but just couldn’t bring myself to part with that sort of cash for an Easter egg.

What do you think? Is that crossing a price line you would never step over?

egg vegan easterYou can see the egg via the online Hotel Chocolat shop.

If you do take the plunge and shell out for this vegan egg, please let me know how if it is fabulous. I could still be swayed!


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Operation go vegan stay vegan

A post this week in which I voiced my concern about vegan people opening non-vegan cafes has garnered a lot of attention. The comment thread on Facebook has a life of its own and I think it is evident that this discussion is happening at exactly the right time.

One of the commentators suggested it would be beneficial for me to organise a platform to assist people looking to change their businesses into a completely vegan affair.

OK. I think I can offer some assistance. I don’t have a lot of time but I do take it on board that actions speak louder than words and I genuinely want to help people (and businesses) to go vegan and stay vegan.

What can I do?

I want to hear from people thinking of changing a non-vegan food business into a vegan food business. Once we have made contact, I can offer the following if you want it:

  • email conversation about your business and a vegan transition
  • you can phone/Skype me to talk about the situation
  • if you pay for my travel (I will travel by the cheapest means if necessary) I will spend a day with you and/or your employees talking about a vegan change, discussing vegan alternatives to dairy and working out a strategy and I will not charge for my time
  • I will supply you with testimonials by other business owners who have made the transition in unlikely locations
  • I will supply you with practical advice on sourcing vegan ingredients to replace dairy
  • I will help you write a press release about your relaunch and get it to as many press outlets as possible, as well as local, national and international activist groups, bloggers and social groups
  • I will make myself available via phone and email to discuss publicity questions in the month following your transition
  • I will feature your business on my blog and link to you on social media around the time of your transition to a vegan business

Just because I love to be dramatic, I am calling this the Operation Go Vegan Stay Vegan initiative. It is kind of like a vegan challenge, but for businesses.

Why am I doing this? The main reason is I am working to improve outcomes for non-human animals. Another reason is I wholeheartedly believe now is the right time for vegan business owners to take this step.

As I have mentioned on Facebook, there are 100% vegan cafes in regional Mexico, the West Midlands, Prague, rural USA and even an almost three hour drive into the countryside from my home town of Brisbane, Australia. They are popping up in the most unlikely places and they can succeed!

If you do vegan food and drink well, people will pay for it. Not just vegans, but people in general.

Please get in touch if you think you would like to make your business part of this vegan transition initiative. I am not the most knowledgable person but I am confident I can bring useful ideas together that will help you make this change to your business in the most positive way possible.

If you would like to offer a case study of your own vegan business (especially if you changed it to vegan from non-vegan), please get in touch via sean@fgvpr.co.uk – I will need all the vegan community firepower and ideas I can get.

Please note: I will have to exercise discretion in regards to who I assist and this might be based on my own workload or a host of other reasons. I envision being able to work with one business during a calendar month period. I am predominantly looking to assist UK businesses but will consider offering advice and time to people in other parts of the world but I will not have the same insights to offer.

Ice cream massacre

Forget all about our quaint Vegan Ice Cream Wars involving bland vanilla and reserved raspberry. Shit just got serious and vegans are rushing all over the UK to find these new flavours by Almond Dream.

It appears these tubs of frozen goodness only started appearing a few days ago in selected Waitrose freezers and already we might have a shortage on our hands.

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Your new favourite meal

Manchester is rapidly carving out a reputation for being a particularly special place for vegan food and the photo that crash landed in my inbox today is further proof.

Tucked away in the once derelict (and now slightly less derelict) barrio of Manchester known as the Northern Quarter, a non-vegan canteen and bar called Soup Kitchen is serving up one of the most impressive vegan meals I have heard of in the UK.

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