Supermarket Bombscare

New oat milk on the block

by

With the non-stop tidal wave of plant-based milks crashing onto the vegan scene, it can a tough job trying to stay updated on the best options.

I know we all have different tastes and preferences, but I am happy to tell you this recent release by Co-Operative supermarkets is my new favourite.

I have become a big fan of oat milk but often find my favourite brands are a bit pricey for my budget.

Thankfully, the Co-Operative GRO label now has an affordable option priced at just 79p and in even better news… it tastes just us good as the pricier brands IMHO.

I am unsure if 79p is an introductory offer, but I am certainly stocking up just in case. Let’s hope it stays low!

Huge thanks to Co-Operative stores for making the experience of being an ethical consumer that little bit more afforadable.

Oumph! is heading to Australia

by

LIVEKINDLY Collective, a collection of brands on track to become one of the world’s largest plant-based food companies, is spicing up the plant-based food category with the launch of Swedish brand Oumph! into Australia.

The award-winning range – which has gained a cult following in Europe for its uniquely ‘meaty’ mouth feel, and bold, irreverent brand – has been introduced to the Australian market with its hero product, Pulled Oumph!

The Oumph! range is made from sustainable soya protein and is designed for use in cooking and recipes, setting it apart from the many ‘ready meal’ style plant-based products currently available in Australian retail. 

LIVEKINDLY Collective is a global group of brands led by a management team of food industry veterans that collectively aim to lead the lifestyle shift to plant-based. The launch of Oumph! in Australia, alongside top performing sister brand The Fry Family Food Group, signals a rapid development of Australia’s plant-based food market.

LIVEKINDLY Collective Australia’s General Manager Shaun Richardson said, “We’re excited about what Oumph! will bring to the Australian market. We want to kill boring and see a huge opportunity to satisfy consumers – particularly younger audiences – that are keen to experiment with plant-based foods, but don’t resonate with the brands and products currently on the market.”

“In the early days of the plant-based movement, plant-based consumers were seen by the market as a homogenous group – the stereotypical vegans. Now, as plant-based gains pace in becoming the ‘new normal’, we’re at an exciting phase where we’re realising that there are many different types of people that enjoy plant-based foods, and there are many different ways to enjoy them.”

Pulled Oumph! has already been listed at Woolworths supermarkets down under. 

Follow Oumph! on Instagram.

Extra note: Oumph! and LiveKindly have sponsored some of my content in the past, however this is something I’m sharing off my own back. I’m excited this brand is now available in the place of my birth!

FGV takes on Oumph!

by

I love getting invited to try new vegan products and I love it even more when said products are TASTY!

Oumph! reached out to me recently and asked if they could sponsor me to shop for their range in an Iceland store near me. If you don’t know, Iceland is a chain of supermarkets in the UK that specialises in frozen foods.

The exciting news of the month is all about the HUGE selection of vegan meat products now stocked in Icelend stores, including a bunch of products from Oumph!

Click here to take a look at the very DIY video I made of my trip. It features shoddily recorded footage of me shopping in my nearest Iceland store.

The meat free/plant based freezer in the store is packed with brands from the LIVEKINDLY Collective including Oumph!, LikeMeat, The No Meat Company, and Fry Family Foods.

I bought pretty much one of everything, but my favourites so far have been the Oumph! Mince and the Oumph! Balls. Check out this ramen-inspired dish we had at my house tonight featuring the mince.

Get into your nearest Iceland store if you want to check out the vegan freezer, but take my word on the balls. You gotta get the balls!

Much love to Oumph! for sponsoring this content. You can follow them on Instagram.

Amazing vegan pork in UK

by

We are really swamped with vegan meat alternatives, aren’t we?

I know it sounds as though I am complaining which is weird because I was vegan two decades ago when there was nothing, but it’s 2021 and the shops are overflowing with vegan meat.

I suppose my complaint is that there are a lot of sub-standard products in shop fridges and freezers, rushed out by brands to meet the demand for plant-based protein.

There is, however, one brand making waves in the UK that stands head and shoulders above the crowd.

Say hello to OmniPork.

OmniPork is a pork alternative that has completely changed the game. The taste and flavour is beyond anything I’ve tried before and it is so versatile.

We had this grogeous ramen-style dish a few months back at my place using OmniPork.

OmniPork has been a little bit tough to get hold of in the UK, but it just got a lot easier for a lot of people.

OmniPork is now available for delivery via Ocado and The Vegan Kind Supermarket.

Buy it. Eat it. Love it.

You can follow OmniPork on Instagram.

New vegan meat brand in UK

by

Now, this is some great news.

Iconic London supermarket GreenBay (if you don’t know) is a 100% vegan grocery store based in Fulham, but they also send products out UK-wide via their online shop.

GreenBay is one of the finest places in the country to go for plant-based groceries, whether you are shooping online or in person.

And as if being the leading vegan supermarket of the region wasn’t enough for them, GreenBay have gone ahead and developed their own vegan meat range.

After partnering with a producer and undertaking lots of testing and tasting sessions, GreenBay is rolling out their new vegan meat products right now…. and you can try them for free!

The range so far includes:

  • Braised Sausages
  • Salami Style Slices
  • Quinoa & Tofu Sausages

As a special offer for the launch period, GreenBay is giving away this new range to online shoppers for free. Here are the details:

  • How to get the full range of products worth £11.09 for FREE?
  • Add to the cart all products you want, you can either select just one or all of them
  • Sharing is caring – make sure the quantities per item is just 1 so that everyone can enjoy the products
  • Check Out as usual – No codes needed (These products are chilled so the only options available at check out are Next Day Delivery DPD and Royal Mail 24)
  • GreenBay pack and ship your order
  • Receive & Enjoy 🙂

*This promotion is a limited time only until stock lasts – minimum order value excluding shipping and taxes is £10

Get behind this independent vegan business AND try some delicious new products.

Click here to order now and follow GreenBay on Instagram.

EXTRA NOTE:

Just for a little bit of fun, click here to see the live Facebook video I did from inside GreenBay just before they opened back in 2016. Take a look if you wanna see FGV and GreenBay from five years ago!

New vegan drumsticks for the UK

by

BIG NEWS! 

Like Meat have just released their Like Mini Drumsticks in the UK and they sponsored me to share news with you.

Now available in Tesco stores, these crunchy delights are soya based and, just like all Like Meat products, gluten free. What I love about products like this (apart from deliciousness) is how versatile they are. You can eat them on their own, in a wrap, or as the star of a tasty dinner plate.

Last night my partner served them with rice and tangy, stir-fried vegetables.

You can fry or oven bake the new Like Mini Drumsticks. The recommended retail price is £3.

Eat up!

You can see the full Like Meat range on their website and be sure to follow them on Instagram.

Fry’s launch new vegan burger

by

BREAKING BURGER NEWS

Legendary vegan food company Fry’s Family Food Co have just launched a new burger and they asked me to be one of the first to try it!

It’s easy to forget sometimes how influential the Fry family has been when it comes to getting people to go vegan and stay vegan.

Supermarkets are overrun with meat alternatives in 2021, but it is Fry’s that vegans like me have depended on over the past two decades. The family-owned and run brand showed me that veganism didn’t mean taste compromise.

If I wanted to eat something, Fry’s made sure it could happen.

As a long time fan of the brand, I was thrilled when Fry’s offered to sponsor me to showcase the new addition to their plant-based range. The Big Fry Burger is a coarsely ground plant protein patty (I love alliteration!) that is seasoned with the signature Fry’s blend of BBQ seasonings that you’ll know and love if you are an admirer like me.

Meat free burgers certainly aren’t in short supply in the UK but it is exciting to see one of the best plant-based brands on the planet join the fight with this thick, juicy patty.

See below to view the irresistible burger I made in my kitchen using The Big Fry Burger and be sure to follow Fry’s Family on Instagram.

You can currently buy The Big Fry Burger in the freezer section of Sainsbury’s stores across the UK.

Buy Oumph! via Ocado

by

UK online grocery retailer Ocado has launched Oumph! products. It is getting easier and easier to grab meat alternatives in the UK.

The initial launch features two products from the award-winning plant-based brand from Sweden: Pulled Oumph! and Oumph! Kebab Spiced.

“The interest in plant-based food and drink continues to rise as more people explore easy ways to change up their favourite meat-based meals. We’re always looking to provide our customers with new and exciting plant-based alternatives, so we’re delighted that Oumph! offers another delicious choice, while helping us to extend our huge range of vegetarian and vegan products at Ocado”, says Kerry Barker, Buyer at Ocado.

Nick Jacobs, Head of Sales for Oumph! in the UK comments:

“I am delighted that Ocado has agreed to launch our delicious Oumph! products. Sales of plant-based products are booming currently and as Oumph! appeals to vegans, vegetarians, flexitarians, meat reducers and meat-eaters alike. I’m confident that Ocado’s loyal customers will add the great taste of Oumph! to their Ocado basket.”

Two Oumph! products are part of the initial launch in Ocado:

• Pulled Oumph! – Oumph! chunks in a flavourful barbecue sauce, delicious in tacos or burgers. SRRP: £3.50 (280 g)

• Oumph! Kebab Spiced – Oumph! strips seasoned with a classic kebab spice mix, just add fresh vegetables and sauces to create your own plant-based kebab. SRRP: £3.50 (280 g)

Follow Oumph! on Instagram.

This week in UK vegan supermarket finds

by

Some of these things are new, some of them are new to me, while some of them are simply old favourites.

Scroll down to check out some of my best vegan finds of the past week from UK supermarkets.

And if you want to stay updated on all my latest supermarket discoveries, please follow me on Instagram.