Ms. Cupcake

Legendary vegan bakery in London robbed

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The legendary vegan bakery Ms Cupcake of Brixton, London was broken into last night.

Sharing the news on their social media, staff showed the broken window where entrance to the shop was gained using a brick.

The update also stated that cash was stolen from the business.

The Ms Cupcake bakery is one of the true pioneer vegan businesses in the UK and was largely responsible for launching the booming interest in veganism we see today.

I recently interviewed Ms Cupcake founder Mellissa Morgan for Tenderly online magazine. We talked about the trials and tribulations of running an independent vegan business and how the biggest hurdles are often completely unexpected.

In the interview (which you can read online here), Mellissa talked of how the business recently recovered from a flood. This break in was never going to have good timing, but right now feels particularly difficult for the team.

Please consider what you might do to help support the Ms Cupcake team as they move past this trouble.

My suggestions are:

  • Visit the store as soon as you can and spend up big (they sell a huge range of pantry items, packaged sweets, ice cream, and of course legendary cakes and slices)
  • Follow Ms Cupcake on Instagram, Twitter, and Facebook
  • If you are at VegFestUK London this week at Olympia, stop by the Ms Cupcake stall (stand number CAT0 – next to One Planet Pizza) and buy lots of cake

In addition, you can catch Mellissa presenting a talk at VegFestUK London on Saturday October 26, 2019 between 1:15pm and 1:45pm.

Mellissa will be talking about all things sweet on the Foodies Stage.

Learn how you can use alternatives to refined sugars in your baking but still get immensely indulgent and decadent results. Over the years Ms. Cupcake has changed and developed her recipes to reflect changing customer tastes and now you can learn her secrets. Find out how this Brixton bakery has removed a third of the sugar from their cupcakes and cakes and introduced both a menu of refined sugar free items and a menu suitable for diabetics.

Get all the info about VegFestUK London (including tickets) online here.

Ms Cupcake reduces sugar

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Hey, cupcake fans. I’ve got news for you.

Legendary vegan business Ms. Cupcake situated in Brixton has developed a new icing recipe due to demand from customers.

The icing recipe was very recently changed and now has 33% of the sugar taken out. Yes, 33% less sugar!

This change is in response to customer feedback that said the icing was overly sweet. The new icing recipe is less sweet, with more flavour and the same indulgence.

Ben Woodcock at Ms. Cupcake told me, “This represents a change in direction for our brand that is constantly working hard to adapt to changing customer needs.”

Ms. Cupcake are keen for people to try the new recipe, so this Saturday and Sunday (October 13 and 14, 2018) they are offering 33% discount on all cupcakes bought at the Brixton store. Customers need to say ‘33%’ to get the discount at the checkout.

For people outside London, they are running a 10% discount from now until Sunday October 14, 2018 on their UK-wide postal order service and are recommending the cookie sandwiches or Nanaimo bars which include the new icing recipe. Customers need to quote the promo code ‘33%’. The online menu can be found here.

Follow Ms. Cupcake on Instagram.

New at Ms Cupcake

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The crew at Ms Cupcake never stop working to bring you new seasonal treats and this delight they have launched today looks exquisite.

Say hello to the Jam Doughnut Muffin!

I think they should call it a duffin.

So, it’s like a muffin and a jam filled doughnut?!

That’s my kind of hybrid!

In case you don’t know, Ms Cupcake is an absolutely old school legendary vegan business in London ad was the first all-vegan bakery.

The store has been going from strength to strength over the years and the business has even expanded to include sales of packaged cupcakes in Whole Foods Market stores and a home delivery service for online orders.

Check out the Ms Cupcake website for more info and follow them on Instagram.

Special offer on vegan cake

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I love when a new season rolls around, not least because of all the new flavours and treats from superstar vegan bakery Ms Cupcake.

The summer menu from Ms Cupcake involves a brand new fruit flapjack and a S’mores cupcake. I’m drooling.

Check these out.

Summer Fruit Flapjack

Smores Cupcake

They seem to be something of which I could make short work. That means I would eat them very quickly and decidedly.

I want to show you some of the other treats coming up as part of the Ms Cupcake summer menu, but before we get to that let me tell you about a special offer from the bakery.

To celebrate their new menu, they are offering 20% discount on postal orders of bakery items for the whole of June! Use code ‘Indulgence’ at the Shopify checkout to receive the savings. Click here to shop.

Cupcakes can be delivered around London while all the bakery items such as slices can be sent UK wide.

Follow Ms Cupcake on Instagram before you check out the rest of these drool-worthy photos.

Blueberry Lime Cupcakes

Mango Blueberry Muffins

Raspberry Cheesecake Brownie

Raspberry Mango Cupcake

Almond Coconut Cupcake

Pina Colada Square

Speculoos Cheesecake Cupcake

TV show featuring vegan bakers

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Do you love cake?

There is a TV show featuring Paul Hollywood (Great British Bake Off host) called City Bakes. Aired on Food Network UK, the show follows Hollywood around the planet in search of baked delights.

The Food Network synopsis of the show reads:

Paul Hollywood rekindles his baking roots as he travels the globe in search of the family bakeries, corner delis and luxury hotels which have created the baking heritage of entire cities. During these city breaks, Paul is inspired once again to produce delicious recipes in the very place they originated as he goes “back to the floor” in hotel kitchens, rediscovers family recipes and meets new baking heroes from around the world.

A new episode of the show airing on Monday March 27, 2017 at 9pm in the UK features the host travelling to LA to check out local bakeries.

Word has it the episode features some vegan baking.

How do I know this?

The lovely Ben of Ms. Cupcake vegan bakery in Brixton alerted me to a special ‘live on the Internet’ session featuring Ms. Cupcake herself, Mellissa Morgan, taking place on Monday as a show tie-in.

To help promote the Paul Hollywood LA episode airing on Monday, Mellissa Morgan will be featured in an exclusive Facebook livestream at 11am in which she will talk through creating the perfect vegan cake. From learning about egg, dairy and animal product replacements to secret baking techniques, this twenty minute demo will inspire you to bake decadent vegan cakes.

Mellissa Morgan is the undisputed UK queen of indulgent vegan baking, so take this opportunity to ask questions through the Facebook live event hosted on the Food Network UK Facebook Page before checking out City Bakes in the evening this Monday (March 27, 2017).

Eat well with Ms Cupcake

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There appears to be a new tradition for Ms. Cupcake when it comes to attending VegfestUK London.

Of course the superstar bakery piles tables high with sugary delights and treats, but the Brixton-based business also makes it a priority these days to turnout a decent showing of savoury comfort food.

As the huge Vegfest rolls back into town this weekend (Saturday 22 and Sunday 23 October, 2016), the Ms. Cupcake team will be serving up these three delicious dishes.

ms-cupcake-collage

Let’s discuss what you can see.

Top of the picture shows the drool-worthy fully loaded nachos, bottom left is a stunning bowl of mac ‘n’ cheese with toppings, while the final panel highlights the decadent sloppy Joe with creamy cheese sauce.

Wowsers!

You will find the savoury catering food shown above on stand CAT6 while all your favourite sweet Ms. Cupcake stuff (along with some new surprises) will be on stand WE5.

Happy eating!

Get all your VegfestUK London information online. It is going to be a big show this year!

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Vegan jobs in London

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Vegan jobs don’t come along very often, so I feel it is worth a blog post when two come along at once.

Legendary vegan business Ms. Cupcake is taking on new people across their Brixton store front and their behind the scenes office. So whether you like making delicious vegan cake or just helping promote it by keeping things running smoothly, their is a job for you.

ROLE 1: Full Time Bakery Assistant
40 hours per week – working 8 hour shifts on 5 days each week.

ROLE 2: Part Time Admin Assistant
Role Overview: To supply administrative support to the Ms. Cupcake shop and office. To ensure accurate processing of customer orders, data entry, stock ordering and financial reconciliation.

ms-cupcake panel

You can click here to find the full job descriptions and how to apply for work with one of the most famous and well-loved vegan names in the UK.

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London vegan business celebrates 5 years!

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Bow down.

The revolutionary, trailblazing and pioneering Ms Cupcake vegan bakery in Brixton, London is celebrating its five year anniversary tomorrow (FGV was at the grand opening back in 2011).

Can you even imagine the energy, dedication and hard work required to not only keep a London business open for five years, but to make it thrive? Mellissa Morgan has succeeded and thrived by committing herself to her business wholeheartedly.

To truly understand how hard Mellissa has worked, take a moment to reflect on your own life during the past five years. You will have endured hardships, stress, possibly health concerns, the daily grind of general life and countless other confronting situations.

Now add to this the running of an independent business with your own money, being responsible for the livelihood of a dozen or so people, writing and promoting books, launching your products into a nationwide retail chain as well as being seen as one of the driving forces behind the UK vegan movement.

I’m worn out just typing it.

I was going to ask you all nicely, but have decided to be a bit more direct. Go to Twitter and Facebook to congratulate Mellissa and the Ms Cupcake team for five amazing years, as well as thank them for their tireless dedication to improving outcomes for animals and for kickstarting UK veganism like no one else was able to manage.

ms-cupcake

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Ms Cupcake goes savoury

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Ms. Cupcake has got sugar on lock.

The Brixton bakery does sweet treats like no on else and has been at the forefront of cake business in the UK for years. But what if they turned their hand to savoury food?

Well, you can find out this weekend.

ms cupcake savoury

For the first time ever, Ms. Cupcake will be serving sweet AND savoury food across two mammoth stalls at VegfestUK in Brighton and the savoury sounds divine.

Did someone say chilli, mac & cheese and jackfruit? Yes, they did.

I reached out to Ben at Ms. Cupcake  for some info and he told me:

This is the first time we have ever done two stalls at a show. We’re bringing our traditional Ms. Cupcake sweet stand as well as a hot food stand to VegfestUK Brighton this coming weekend.
On the catering stand, customers will be able to choose from vegan Mac ‘n’ Cheese, Pulled ‘pork’ Jackfruit and Tex-Mex Chilli. There will be a range of mouthwatering toppings available such as hot peppers, sauces and more. There will also be a range of other savoury snacks on the stall to compliment the main dishes.

In news almost as big, we are bringing our homemade vegan lemon curd to the sweet stand as well as branded merchandise for die-hard Ms. Cupcake fans.

Listen to me carefully, readers.

You gave got to get some of that lemon curd in your life. I haven’t had Ms. Cupcake lemon curd for years and I still dream of it.

Sounds like the Ms. Cupcake stands are going to be extremely crowded at VegfestUK this weekend.

Get info on VegfestUK Brighton by clicking here.

Visit Ms. Cupcake online.

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Cupcake pride

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Do you want to eat one of these fabulous vegan cupcakes made to celebrate London Pride AND raise money for a charity helping LGBT homeless youth at the same time?

IMG_1168 IMG_1169Yes?

Read on!

Read more