Who knows or cares what an imitation is?

Guest post time again. Josh is super excited about a new range of vegan products that are changing the shape of high street shopping and he really wants you to know.

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It’s a vegan revolution – no really!

Tesco supermarkets across the UK are now stocking a range of vegan foods under their own branding.  If you had told me 12 months ago that my local supermarket would shortly be stocking their own range of melting cheeses, cream cheeses, yoghurts, creme caramel etc. all labelled as vegan, I wouldn’t have believed you.  Are you as amazed as I am?  I think it’s revolutionary that a high street supermarket would be pushing an entirely vegan range of milks, cheeses, yoghurts etc. and giving up a whole bay in their dairy aisle to display them.

Vegan dairy case at Tesco

I think one of the main challenges for people including more plant-based foods in their diet is availability.  Of course most vegans are used to shopping around and getting their groceries from a variety of sources (supermarkets, Holland & Barrett, independent stores, online etc.) but I know a lot of people prefer to do one weekly shop at the supermarket, so this could be a real game-changer.

Now down to business… here’s a summary of what’s on the shelf:

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Who the hell is Melanie Sykes?

You will probably have noticed that I like to start my stories with an anecdote or two. Just a little something to make you sure you made the correct choice by clicking on my link.

But I have a problem.

I sat down with an idea in my head on how to write about a fabulous health food store I discovered in the English countryside. My desire was to make witty references to several famous citizens from the town where the store is located. I searched high and low for a famous name I recognised, but I kept hitting a brick wall. Time after time and search after search, only one name came up as a notable person from the village. Dear readers, I give you the lovely northern town of Mossley and whoever the heck Melanie Sykes is…

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¡Viva la comida vegana!

New vegan mince by Sainsbury's

During a recent stroll through my local Sainsbury’s, I glanced without expectation at the usual suspects in the chilled section. One brand of tofu, multiple Quorn products containing egg and little else of vegan interest.

Just as I was about to spin on my FGV heels and exit empty-handed, I spied an intriguing box of soya mince with a snappy label. I was readying myself for instant disappointment as I scanned the ingredient list for egg and/or milk. Imagine my utter joy and delight when I saw the most loved of all supermarket words: vegan. I snatched up the container and waddled as quickly as I could back to my kitchen to create a masterpiece…

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