Quorn doing vegan

MAJOR vegan update for Quorn – available in UK from October 2015click here to read more

I find out a lot of information over on Facebook.

Last week Robb posted about Rekorderlig cider not being vegan which led to this post. Wayne is always sharing with me news of vegan food, including the glorious sandwich market stall Killer Tomato. Today I woke to a post on my wall from Sammy all about a tasting session for new vegan Quorn products. That’s right, Quorn are finally rolling out some plant-based options in the UK.

There has been talk for a while of a vegan burger made by the company, but enquiries were always met with a response of ‘no plans as of now to sell it in the UK’.

If you can be in Southampton on Saturday June 21, 2014 and you want to be one of the first people in the UK to try new vegan options from Quorn, it seems you could possibly even be paid for your opinions.

Follow this link to read all about it on the Rice Up Wholefoods website. The link includes details on how to register for the tasting.

If you do go, please pop on over to my Facebook page after the event and tell me all about it. I am so curious!

UPDATE – since posting the above info, I have received a few comments from people suggesting I should not give any exposure to Quorn or it’s parent company Premier Foods. Premier Foods is a huge business that also owns the Cauldron brand (amongst many, many more). It reportedly generated over £800 million revenue last year.

Please comment below with any concerns you have about the ethical concerns associated with buying from such a huge company/a company that makes huge amounts of profit from selling animal products.

ANOTHER UPDATE – As pointed out by a passionate commentator below, Quorn is no longer owned by Premier Foods. It was acquired by Montagu Private Equity. You can view the portfolio of this organisation by clicking here.

 

Petition time!

CLICK HERE TO SIGN or read on for more details

Do you remember when we all joined together as one vegan superpower and got Holland & Barrett to reverse their decision to not stock the Fry’s Vegetarian frozen vegan product range?

Fry’s Vegetarian original vegan burger

Well, we are about to flex our collective plant-based consumer muscle once again to ensure the same vegan food options are available all over the UK… in Sainsbury’s!

What is this campaign all about?

Consumers choose foods free of animal products for many reasons. Scientific evidence suggests the production of plant-based food contributes significantly less to environmental damage and climate change than animal farming.

Many religions require devotees to adhere to meat and dairy free diets during certain celebrations. People often choose a diet free of animal products for ethical reasons as they don’t agree with modern factory farming methods. Health is another major factor. A plant-based diet is completely free from cholesterol.

With plant-based food choices becoming increasingly popular amongst UK consumers, it is time for major food suppliers such as Sainsbury’s to answer this call for more vegan choices in their aisles. Brands such as Quorn and Linda McCartney have monopolised veggie shelves in UK supermarkets but very few of their items cater to people who want animal-free food. Quorn and Cauldron have the biggest presence of any veggie brands in the UK. The trouble is, they are the same company and clearly have little interest in serving the vegan community. Most of their products are not animal-free and those that are, are not even labeled suitable for vegans.

We don’t want egg in our food. We want burgers, pops, pies, schnitzels, sausages, sausage rolls, chunky strips and everything else made by Fry’s Vegetarian because it is all vegan!

Fry’s Vegetarian traditional vegan sausages

What can you do?

Click here to sign the petition to urge Sainsbury’s to carry vegan food by Fry’s. The petition will be sent to Sainsbury’s on your behalf.

Add extra steam to the campaign by emailing the following Sainsbury’s contacts to strengthen your request:

sarah.lich@sainsburys.co.uk Category Product Developer
alison.atkin@sainsburys.co.uk Buyer
richard.hall@sainsburys.co.uk Head of Frozen
andy.phelps@Sainsburys.co.uk Category Manager

Post a link to this page everywhere. Facebook. Twitter. Pinterest. Google+. Tumblr. Post it on message boards and your own blogs. Email it to family and friends and enemies. Get everyone you know to take one minute out of their day to sign the petition. Use any part of the text on this page in any way you see fit.

Leave a comment below letting us know if you have emailed/signed the petition/heard back from Sainsbury’s. Like all big businesses, they are not going to take notice unless we have big voices.

Let’s do it!

Imagine this in your local Sainsbury’s supermarket!