BREAKING NEWS: New vegan pizza hits the UK


Oumph! are launching their plant-based frozen Italian Style pizza in 179 Tesco stores in the UK from September 16, 2018.

The Oumph! Italian Style pizza is inspired by Italy with semi-dried tomatoes, rocket, thyme and garlic seasoned Oumph!, and organic plant-based cheese. The pizza base is hand-stretched and baked in a wood-fired brick oven.

“At Food for Progress we believe in mouth-watering food that is kinder to the environment”, says Anna-Kajsa Lidell, Co-founder & Head of Progress Strategy. “With our pizza we hope to reach new consumer groups beyond the core vegan and vegetarian fan base”.

Lidell continues:

“There is an increasing demand for plant-based options. With all due respect to slow-cooking, often we just don’t have time to cook. This is when we need good, fast food that tastes great – like the Oumph! pizza!”

The Oumph! Italian Style pizza is already a huge success in Sweden, Norway, Denmark and Finland. In some stores the success was unexpected and the pizza sold out within a couple of days!

Preparing the Oumph! pizza will be simple. Place the frozen pizza directly from the freezer (unwrapped) on a baking tray in the middle of a preheated oven (Electric 220 °C/Hot Air 200 °C/Gas Mark 6) for 7-9 minutes. Done!

The Oumph! Italian Style Pizza is launched in 179 Tesco stores from 16th of September, where you’ll find it in the freezer section. The 400 g pizza costs £3.99.

Also on 16th of September, Tesco will launch the Oumph! Salty & Smoky, alongside current Oumph! products in Tesco’s frozen section; Pulled Oumph!, Oumph! Kebab Spiced and Oumph! The Chunk. RSP £3.49 per pack (280 g).

Oumph! Salty & Smoky – With its salty, smoky and slightly sweet taste Oumph! Salty & Smoky is a perfect partner for brunch, served with American pancakes, or in a bagel. Try it with a full English breakfast, or in an Oumph! ‘O.L.T.’

You can follow Oumph! on Instagram.

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Written by fatgayvegan

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