UK pub chain adds vegan burger to menu
The plant-based Oumph! Burger, from Swedish multi-award winning Food for Progress, is now on the menu in a number of Shepherd Neame flagship pubs in Kent and London.
“There is a growing market for vegan burgers, so we decided to put a number of different brands to the test before introducing one on our menu. We asked 30 members of our team to try the burgers, and every time the Oumph! burger came out on top for taste and texture. When comparing the nutritional content of the burgers, the Oumph! Burger also scored very highly”, says Shepherd Neame head development chef Simon Howlett.
The inspiration for The Oumph! Burger was based on a juicy rare burger, but the difference is that the Oumph! Burger is made with entirely plant-based ingredients. Like all Oumph! products, The Oumph! Burger is made with soya beans, and the fine red colour comes from beetroot. The Oumph! Burger weighs 113g, which is the equivalent of a Quarter Pounder.
Dave Smith, head of UK Foodservice at Oumph! and Food for Progress comments:
“We’re pleased to see that such a well-established pub company as Shepherd Neame has chosen the plant-based Oumph! Burger for their pub menu. No doubt this will be very welcome among vegetarians, vegans and flexitarians.”
The Oumph! Burger is now available in the following Shepherd Neame flagship pubs: The Spitfire in Kings Hill; Ship & Trades in Chatham Maritime; Royal Hotel in Deal; Bell Hotel in Sandwich; Royal Albion in Broadstairs; Samuel Pepys in London; Sun Inn, Faversham; Market House, Maidstone; Jamaica Wine House in London; and Marine Hotel, Tankerton.
The Oumph! burger at these Shepherd Neame locations is totally vegan including the bun and all accompaniments . It’s cooked in an oven and grill, while their preparation and service of vegan food follows the same guidelines as their allergen controls. One person oversees the burger from start to finish in order to control process and quality.
Other Oumph! products include Pulled Oumph!, Oumph! Kebab Spiced, Thyme & Garlic, The Chunk, Salty & Smoky, The Oumph! Pizza Italian Style, and The Oumph! Burger.
A number of different Oumph! products are available in Asda, Tesco, Holland & Barrett, Whole Foods Market, As Nature Intended as well as independent stores across the UK.