Sainsbury’s is stepping up on veganism
Hey, have you all noticed the shift happening over at Sainsbury’s in regards to promoting vegan food?
Within the space of a week, the UK grocery giant has posted three vegan cooking videos to their Facebook page.
Check them out here:
Wow. Three pretty spectacular vegan recipes shared by one of the biggest retailers on the planet. They have even gotten two leading vegan food personailities to help with the videos (Heart of Cake and CookDaily).
This is a clear indication of how powerful veganism has become in the UK. These companies do not undertake anything without market research and a lot of consideration.
That they are making vegan options a big part of their current advertising campaign says volumes. Times are changing and if they don’t get on board, they are going to miss out and they know it.
In related news, Sainsbury’s have apparently teamed up with a group of scientists to redesign their store layouts to encourage customers to buy less meat.
The following is lifted from a story in The Guardian:
Oxford University scientists will work with Sainsbury’s executives in a programme that will see supermarkets redesigned. Proposals include: placing vegetarian alternatives on the same shelves as meat products; giving vouchers and loyalty points to shoppers who choose vegetarian products; and providing recipes and leaflets that outline how shoppers can eat less meat.
What do you all think of this push on plant-based consumerism by Sainsbury’s?