Get ready to start questioning everything.
UPDATE: READ THE COMMENTS AT THE BOTTOM OF THIS POST AND STOP DRINKING A HELL OF A LOT OF DRINKS!
A report out of Australia has shed light on the process of using beef gelatine to clarify fruit juice, much in the same way alcohol is filtered using animal derived ingredients to remove organic matter.
The Melbourne-based consumer who uncovered this fact was told by one of Australia’s leading juice companies that all of their ambient supermarket lines used beef and/or alcohol at some stage during their manufacturing process.
This is bad news for vegans, vegetarians, consumers following religious food guidelines and anybody who enjoys the odd brush with food transparency.
You can read the full report here.
This has got me concerned about what we are drinking in the UK.
I intend to chase up as many juice companies as possible here in the UK to see if I can get answers regarding the fining and filtering process of our supermarket brands. But I think I will need to call on UK vegans to help me out as the task feels insurmountable.
If you can reach out to just one juice manufacturer and ask them about animal derived ingredients used in their juices, we should be able to cover a huge section of the drinks sold in UK stores.
Please post any responses you receive in the comments below so others can make informed decisions on future juice purchases.
Get the beef out of our juice!