I have seen a few mentions online of hard-to-find vegan products making their way into Tesco stores, so of course my priority was to get into a participating store and eat everything.
Select Tesco stores around the country are taking part in a promotion billed as the Lifestyle Food Fair. I have to admit it is quite a slick gimmick capitalising on the huge surge in popularity of specialty food expos sweeping the UK. The promotion features attention-grabbing banners in store with colour coded shelving to help you locate what you after. (Hint: anything on a blue shelf in the Lifestyle Food Fair aisle is vegan-friendly)
Wanna see the haul I came away with from the Slough branch? Don’t freak out.
There were plenty of vegan products dotted around the other colour coded areas (i.e. Free-From, Nut-Free, etc.), so I would recommend scheduling yourself a decent amount of time to browse the entire Lifestyle Food Fair section and read all the ingredients. Also take care that some items that you would assume are vegan (i.e. soya chocolate) have honey as an ingredient. I became increasingly annoyed by the h-word popping up on products as I was scavenging for groceries.
It wasn’t just the Lifestyle Food Fair aisle that turned up pleasing finds. The entire Tesco Extra in Slough was brimming with vegan goodies including nearly the entire Tesco freefrom chilled range, Coyo vegan yogurts and Goody Good Stuff sweets.
See photos below of the other interesting products I snapped up.
Click for the Lifestyle Food Fair Tesco List of participating stores and then get to your nearest outlet as soon as possible. The instore event is running only until August 31, 2014.
Have you been to one of the participating stores? What did you buy? Do you like the look of my haul?