protest

Milk protest

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Have you seen the signs in Tesco supermarkets suggesting their milk helps care for dairy cows?

The signs are part of a broader campaign in which the supermarket giant is telling shoppers that their cow milk products are fairly sourced, making them the right choice for anyone looking to improve outcomes for farmers and cows.

People who understand the cruelty connected to the dairy industry are not too happy about these signs.

All over the UK, consumer activists are removing the signs from dairy cases and positioning them in front of plant-derived milk products such as almond, soya and rice. Vegans are attempting to subvert the advertising campaign and use the signs to get people thinking about the cruelty of dairy.

Below is a photo I took in Tesco Roundhay, Leeds yesterday. It shows that one of the signs has been moved to a shelf holding almond milk.

It would appear this peaceful action of relocating the signs is gaining momentum, with many shoppers sharing their own experiences on social media of moving signs themselves or having seen evidence that others have done so.

In addition, The Vegan Society has asked Tesco to remove all signs from all store is this open letter.

VBF-TWCover

Cheap sweets

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I am going to tell you two things in this blog post.

  1. You can buy the big tubs of Goody Good Stuff Christmas gummy sweets for just £1 at Whole Foods Market in Fulham. I am not sure if other branches around the UK are offering this deal. Perhaps someone will comment if they have seen it elsewhere. You will probably never see these vegan sweets at this price anywhere else.

goody good stuff2. An activist organisation called Direct Action Everywhere held protests at Whole Foods Market stores all over the USA a few days ago to raise awareness of animal suffering they allege is taking place on farms supplying the retail giant.

I am a bit confused about the campaign message presented by Direct Action Everywhere. Yes, Whole Foods Market is directly responsible for the death of countless animals but I don’t know what the activists are asking people to do. This action seemed to be about the mislabelling of eggs as humane when Direct Action Everywhere have presented footage they say shows horrendous conditions for birds in farms supplying the chain.

Are they asking Whole Foods to keep better watch of their suppliers or are they asking consumers not to eat animals? I love seeing compassionate people rise up in unison but I wish the message here was clearer and more well-defined.

You can watch a Direct Action Everywhere video about the egg production facilities here. Maybe you will get a clearer idea of the direction of the campaign than I could. The video contains horrifying footage of animal suffering but it is very muddled in its message.

I hope Direct Action Everywhere can tighten up their campaigns and of course I hope activists can convince Whole Foods Market to take animal products out of their stores.

Photo via here
Photo via here

That’s your Whole Foods Market news for today.