If you’ve ever wanted a tattoo and 100% plant steak sandwich at the same time, THIS has got you covered.
Get along to the ‘A Delicious Misteak Tattoo Parlour’, a one day takeover of Flamin’ Eight, a proudly-vegan tattoo parlour. The concept is simple. Walk in, pick from a selection of cowboy-themed flash tattoos, and leave with fresh ink and a delicious THIS steak sandwich in hand.
Read more below.
The pop up takes place at London tattoo parlour, Flamin’ Eight on Saturday 16th May from 11:30-4:00pm. Every tattoo drawn on the day will be free and it’s strictly first come, first-inked. You’ll be choosing from a curated selection of designs, created exclusively for the event. Walk-ins are welcome, but you’ll need to arrive early to secure a free tat. Steak sandwiches will be served all day long though. Plus, for any die-hard fans of the brand they’ll have the opportunity to pick a THIS™ logo.
The Flamin’ Eight studio is vegan friendly and uses vegan inks, aftercare creams, and soaps.
While the artists are tattooing, THIS™ Fillet Steaks will be sizzling. Free 100% plant steak sandwiches will be available to everyone, those getting inked and anyone passing by the tattoo parlour and food truck. The star of the sandwich is THIS™ new 100% plant Fillet Steak, a juicy, tender cut that packs 31g of protein per steak.
How to get your free tattoo and steak?
Where: Flamin’ Eight, 2 Castle Road, Kentish Town, NW1 8PP
When: Saturday 16th May, 2026 from 11:30 – 4:00pm
How: It’s first come first served, so be prepared to queue
The pop-up is part of the brand’s ‘A Delicious Misteak’ campaign, which follows a meat eating cowboy, who has just eaten a THIS 100% plant steak by mistake, and loved every single bite of it. THIS produced a full cinematic country and western music video to tell his story which is apparently coming soon!
The campaign is built around the idea that sometimes the most convincing advocates for vegan food are the people you most likely expect.
Look out for the new THIS Fillet Steak in supermarkets around the UK now.
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