I’ve been in these plant-based streets for a long time now, so it takes a lot to ruffle my receding hairline.
But every now and then something happens in the vegan world that manages to give me a rush of excitement and this week that buzz came back when legendary restaurant chain Purezza announced something big.
If you are a big vegan cheese fan, you will want to keep reading below for the full story.
After two brilliant years running La Fauxmagerie’s online store (yes, the UK’s first cheesemonger), Purezza have moved onto something new and ambitious… and terribly exciting.
It’s called Saporia, and it’s a gorgeous online marketplace packed with over a thousand vegan products from the UK and beyond. From everyday essentials to fancy treats you didn’t even know you needed, it’s all here and ready to shop.
Purezza say Saporia is about making it easier for everyone to enjoy great vegan food, and that message really hits home. We all know the vegan world has had a bit of a rough time lately, with headlines telling us plant-based living is on the way out. But the truth is, there’s still a huge appetite for ethical, sustainable, compassionate food and Saporia.com is here to feed it.
The online shop name might have changed, but the heart and spirit of La Fauxmagerie lives on. The famous cheese cellar and deli are still serving at Purezza Camden, where you can stock up on cheeses and other vegan treats in person. Legendary dairy-free producer Honestly Tasty has acquired the actual La Fauxmagerie brand and will keep making the beloved range, so those gorgeous cheeses you know and love aren’t going anywhere either.
To kick things off over on the new online marketplace with proper festive flair, Saporia has launched the Ultimate Christmas Bundle (see photo below), packed with artisan vegan favourites and seasonal treats. It’s £65 plus postage and packing, available to pre-order now for December delivery.
If you’ve been wondering how to impress your family this Christmas without the cruelty, this is your answer.
Purezza have spent years working alongside brilliant vegan makers, from small independents to well-known names, and Saporia is their way of bringing all that talent together in one easy place.
It’s a love letter to plant-based living, a digital farmers’ market for the compassionate and the curious alike.
If you’re as excited as I am, head over to www.saporia.com and have a browse. You can also follow @saporia.market on Instagram to keep up with the latest additions, offers, and festive launches.
Vegan food has come a long way, and thanks to Purezza, it’s about to get even tastier.
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