New Oumph! products on the way including sausages!

Oumph! is launching two new fabulous products into Swedish supermarkets from March 16, 2020 with a UK and Ireland launch taking place later in the year.

The Oumph! Banger and Oumph! Smoky Bits are about to hit the shelves and they are highly anticipated. Especially by me!

“Our aim is that The Oumph! Banger and Oumph! Smoky Bits will raise the bar for the plant-based category in Sweden”, says Victoria Norviit, Brand and Category Manager at Oumph! and Food for Progress.

“The Oumph! Banger is a unique plant-based sausage for the next generation of products. The Oumph! Banger has been created combining traditional sausage making, craftsmanship and innovation with state of the art techniques”.

The Oumph! Banger is made from soya beans. It has a smokiness which means it works well as a hotdog, or in pasta dishes and stews. The sausage casing is made from algae and has the crisp bite you’d expect from a good sausage casing.

The Oumph! Banger is suitable for frying, cooking in the oven, barbecuing or grilling on an open fire.

Oumph! Smoky Bits is a wheat based product which is suitable to fry and serve in plant-based carbonara dishes, pies, omelettes and range of other dishes.

“Oumph! Smoky Bits is a versatile product for anyone who’s been looking for a really good plant-based alternative to bacon or ham, and it’s works in a range of classic dishes, such as pasta, or for other breakfast, lunch, dinner and party food occasions”, says Hans Mathiason, Head of Taste and Texture at Oumph! and Food for Progress.

The Oumph! Banger and Smoky Bits are sold frozen, and are available in Swedish supermarket chains ICA and City Gross from the week commencing March 16, 2020.

Stay watching for UK and Ireland distribution news soon.

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