Jeans brand swap leather patches for paper
Nudie Jeans is a Swedish denim clothing brand based out of Gothenburg founded in 2001.
The brand is known for championing open and ethical production as well as using more environmentally responsible fabrics.
So it is good news but not a complete shock that the brand has just said goodbye to leather back patches!
From now on, all their back patches will be made from sturdy and durable jacron paper. Jacron is a tough paper that can be printed on and withstand industrial-strength washing.
Check out the short video ad the brand posted on Instagram below.
As Nudie Jeans says, that’s good news if you’re a vegan and even better news if you’re a cow.
All jeans by Nudie are made with 100% organic cotton.