Vegan startup

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OK. This is my favourite post in the history of my blog and I’ve only just started writing the thing.

A few days ago I was contacted by someone asking if I would help promote their vegan cookbook. Nothing strange or special about that as I can receive dozens of similar requests during any given week.

The request I got this week was unique and I had no choice but to write about the book.

Alex is a 14 year old high school student in the Sheffield area who has compiled a very sweet vegan recipe collection to sell as part of a youth business initiative launched by his local council.

This is part of what Alex wrote to me:

The book specifically looks at baking, with advice about egg substituting and converting cups to grams. It has both a sweet and savoury section. I wrote the book to try and help people who have no idea where to start when it comes to baking without eggs. I also have a ton of experience in cooking vegan and when we were at school we were supposed to come up with an idea and that was the first thing that came to me.

I also love writing and cooking so i thought it would be really fun.

The book is my entry in a business competition I am taking part in called The Big Challenge, set up by Sheffield Council as a way to teach teenagers to work together and develop skills outside of school.

Alex also wanted me to make sure my readers know he is a fat, gay vegan. I’m welling up down here in London.

How could I not give a platform to a young and proud FGV trying to make the world a better place for animals? I’m bowled over.

alex photo

I think we should rally around Alex and help him make the best of The Big Challenge. We could even help him win a prize. Maybe the top prize which includes a fully-paid trip to a mystery location for his team.

I am asking my readers to help Alex sell an additional 20 copies of his vegan cookbook. That isn’t a huge number and I’m sure we can reach (or pass) that number without too much hassle. I will revise the quantity higher if we can reach that target. We did it! Readers of this blog have purchased almost 30 books from Alex, zooming past our total of 20 in no time. Let’s try and get to 40 copies sold to FGV readers. Come on, we can do it!

UPDATE: Alex has sold almost 60 copies of the book! Let’s try and get him up to 70. Send this blog post to as many people as possible.

UPDATE: Alex has sold more than 70 copies of his vegan cookbook! Let’s help him get to the next milestone of 80 copies. Tell everyone!

The book is only £7.50 (that includes £2.50 postage, packing and handling).

Click here to order online and then post a comment below this story so we can keep track of how many books we can help Alex shift. Let’s aim for a big number. We have until Friday 13th February, 2015 to help him.

Come on, let’s do it! A young FGV in Sheffield needs our encouragement, support and congratulations. Plus, how awesome would it be to see a vegan idea win this business challenge for high school students?!

Order the book now!

You can also follow the brand new Facebook page for Alex’s project. Click here.

53 thoughts on “Vegan startup”

  22. I ordered 2 copies last night. What a heartwarming read. All the best Alex I hope it’s a great success.
    We’re vegan in our house and it’s fantastic to see young people having thus awareness.
    I try and win people over by cooking delicious vegan food and cakes too. There are so many substitutes for eggs n butter. Looking forward to the book.
    Maggie.
    One love xx

    Reply

  27. I’m very proud of my fgvegan son Alex x
    Thank you all for ordering x
    His chocolate chip and cherry cookies are amazing x

    Reply

    • Thanks for commenting, Sarah. We are all so excited to get our hands on the recipes. Make sure you give Alex a massive pat on the back from all of us!

      Reply

  33. I won’t be buying a copy as Alex’s Mum already bought me one for Christmas 😉 He and his colleagues have done a great job in producing this book and I’m very pleased to see you promoting it. He is an enterprising young man who really deserves success.

    Reply

  38. First vegan cookbook ordered (very excited!), brownies on facebook page look yummy, and first comment on a vegan blog, look at me go!!! Thanks to Alex, Tyler and Nicole for showing some spectacular innovation and to FGV for publicising, thank you very muchly! x

    Reply

  41. Just ordered this and sent link to my vegan friend who is in York, but comes from Sheffield 🙂 Same friend is coming to London in April, so was scouting your blog for ideas of nice places to take her – great blog!

    Reply

  46. Hi FGV I purchased Alex recipe book early Feb, payment has been taken from my account but I have still not received my copy. Could be let me know what’s happening and whether I I likely to receive this in the near future. Regards

    Reply

    • Hi Kim. Probably best to contact Alex and his friends via their Facebook page. There is a link in the story.

      Reply

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