The story I posted months ago about Quorn launching a few vegan products became one of the most-read posts in the history of my blog within hours of going live.
So I know you are all going to LOVE this update.
A fabulous person named Tracey Dixon has started a petition to demand that Quorn transforms all of its products into plant-based foods and she has added an update from the company that is sure to cause a lot of excitement.
Check it out below:
If the above is true, it means Quorn is in the process to switching all of their products to 100% plant-derived ingredients!
You can click here to add your name to the petition.
All I seem to do lately is report on food stuffs not being vegan and here is another that is going to break a few hearts.
Jammie Dodgers.
These glorious and highly-addictive biscuits with a jam centre were accidentally vegan for many years, but times have changed and the ingredient list now includes milk protein.
I emailed the company to find out why this change has occurred and I got the following statement in return:
We have recently carried out a reformulation of our Jammie Dodgers™ recipe, based on consumer feedback as how best to improve the flavour and texture of the product.
The reformulation has resulted in the addition of milk proteins, in line with our mini Jammie Dodgers™, and is consequently now listed as an allergen in the ingredients.
We take allergen control very seriously and aim to ensure we give the correct information to customers in order to help them make the right choices.
Well, ain’t that a kick in the teeth?
One concerned citizen is not going down without a fight and has started a petition to ask parent company Burton’s Biscuits to restore Jammie Dodgers to their vegan-friendly status.
Do you remember when we all joined together as one vegan superpower and got Holland & Barrett to reverse their decision to not stock the Fry’s Vegetarian frozen vegan product range?
Fry’s Vegetarian original vegan burger
Well, we are about to flex our collective plant-based consumer muscle once again to ensure the same vegan food options are available all over the UK… in Sainsbury’s!
What is this campaign all about?
Consumers choose foods free of animal products for many reasons. Scientific evidence suggests the production of plant-based food contributes significantly less to environmental damage and climate change than animal farming.
Many religions require devotees to adhere to meat and dairy free diets during certain celebrations. People often choose a diet free of animal products for ethical reasons as they don’t agree with modern factory farming methods. Health is another major factor. A plant-based diet is completely free from cholesterol.
With plant-based food choices becoming increasingly popular amongst UK consumers, it is time for major food suppliers such as Sainsbury’s to answer this call for more vegan choices in their aisles. Brands such as Quorn and Linda McCartney have monopolised veggie shelves in UK supermarkets but very few of their items cater to people who want animal-free food. Quorn and Cauldron have the biggest presence of any veggie brands in the UK. The trouble is, they are the same company and clearly have little interest in serving the vegan community. Most of their products are not animal-free and those that are, are not even labeled suitable for vegans.
We don’t want egg in our food. We want burgers, pops, pies, schnitzels, sausages, sausage rolls, chunky strips and everything else made by Fry’s Vegetarian because it is all vegan!
Fry’s Vegetarian traditional vegan sausages
What can you do?
Click here to sign the petition to urge Sainsbury’s to carry vegan food by Fry’s. The petition will be sent to Sainsbury’s on your behalf.
Add extra steam to the campaign by emailing the following Sainsbury’s contacts to strengthen your request:
sarah.lich@sainsburys.co.uk Category Product Developer
alison.atkin@sainsburys.co.uk Buyer
richard.hall@sainsburys.co.uk Head of Frozen
andy.phelps@Sainsburys.co.uk Category Manager
Post a link to this page everywhere. Facebook. Twitter. Pinterest. Google+. Tumblr. Post it on message boards and your own blogs. Email it to family and friends and enemies. Get everyone you know to take one minute out of their day to sign the petition. Use any part of the text on this page in any way you see fit.
Leave a comment below letting us know if you have emailed/signed the petition/heard back from Sainsbury’s. Like all big businesses, they are not going to take notice unless we have big voices.
