Tesco vegan label
This impressed me. Not the products themselves, rather the label.
A recent trip to Tesco was interrupted by a sighting of the word ‘vegan’ shouting at me from behind a closed freezer door. It appears not only are Tesco product developers smartening up to the demand for plant-based foods, they have also realised the ‘v’ word is a desirable thing to place front and centre of a packet.
I know Tesco falls at the considerably shit end when placed on the social justice/anti-capitalist spectrum, but seeing the word vegan so prominently displayed on the own brand packaging of such a big retailer gives me hope that our movement is unstoppable.
Yay for the word vegan. Yay for improving outcomes for animals. Yay for considering if you want to shop with an international behemoth like Tesco or if you prefer to shop independent all the time.