The online vegan community has been buzzing with news of IKEA readying a vegan meatball for roll out (ahem) in their store cafeterias.
News of the furniture and home wares megastore considering a plant-based meatball broke in July 2014, so the following statement released by the company’s PR firm has been a while in the making.
Louise Bangee, IKEA UK Food Manager, said:
At IKEA we want to offer healthy food choices that are delicious, sustainable and affordable for the many people, based on our Swedish identity. We are currently developing our food range to provide options that meet the different preferences of our customers. One of the exciting new products is a Veggie ball which will be launched in our stores from April and onwards. The veggie ball does not have any animal content in the ingredients. We will share more information about our new veggie balls nearer the time of the launch.
It is curious to note the word vegan has not been used in the official statement. It would be a shame if the meatballs weren’t actually vegan due to a sauce or cooking method.
But I remain hopeful. A vegan meatball has never been so anticipated by so many people. Are you interested?