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New vegan mayo hits UK

Here is some news worth celebrating.

The Financial Times (yes, the FT!) has reported the UK is about to see the launch of a vegan mayonnaise brand that has exploded in popularity across North America. To add to the excitement, the brand will be exclusively launched in Tesco stores, making it widely available to shoppers all over the country.The Financial Times reported the deal between Hampton Creek and Tesco which will see the brand’s Just Mayo product on UK shelves starting in November. This November. As in now!

See the screen grab from the online FT edition below.

HamptonCreek

You can read the full article online by clicking here, but please note you will need to register for free with your email address.

The story talks of the changing dynamics of food development and how plant-based foods are now a financial force to be noticed. It also touches on what us vegans have known about for a long time and that is you don’t need animal protein to live and removing animals from our food chain takes us directly to the plants we need to survive and thrive.

You can chat with Hampton Creek on Twitter and let them know how excited you are about the UK launch. You can also visit their website.


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Written by fatgayvegan

7 Comments
  1. Run, don’t walk, to your local Tesco for Just Mayo. I live in the States and have loved this product since I discovered it a few months ago. It is a great product!

  2. 30 million dollars and they come up with a mayo made from rapeseed oil, lemon juice and pea protein – yep the same recipe as Plamil.

  3. Yay! I’ve had to avoid Plamil mayo as they contain soy (a small amount I know, but soy doesn’t sit well with me at all unfortunately), so I’m really really excited to try this! Thanks for the heads up!

  4. Just Mayo has been hitting the headlines lately so I am freaking thrilled with this news!!!! Take THAT Unilever Hellmanns cronies!!!! 😉

  5. […] have all been flipping out at the news that superstar vegan mayonnaise (yeah I said it, so sue me) Just Mayo is due to […]

  6. Any news on the availability of Just Mayo in the UK? (It is still not on sale at Tesco).

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