Maple and pecan
The Vegan Ice Cream Wars continue. Night and day I search for worthy contenders but new developments are few and far between in the UK.
We live in somewhat of a vegan ice cream wasteland. We are still waiting for the big breakthrough that will spread decadent tubs of gourmet vegan iced confection across the country.
During a trip to Vx in Kings Cross, I found a large tub of vegan ice cream made by a company called Jollyum.
Although the 500ml tub of Maple & Pecan soya dessert was tasty, we still seem to be a long way from having over the top, decadent flavours as seen and enjoyed by vegans in North America. Where is our ice cream packed with caramel chunks, fudge, peanut butter and cookies?
I definitely advise giving Jollyum a try. They are a little ray of light in the vegan ice cream darkness and I am looking forward to picking up the Double Chocolate tub soon. Other flavours include Summer Strawberry and Passion Fruit & Chocolate.
Final word: Jollyum is tasty and creamy but we demand more from our vegan ice creams.
This photo originally appeared on my Instagram feed. Check it out here.