Shake, baby shake

A fat, gay vegan must work hard at a couple of things to qualify as a fat, gay vegan. Obviously, you have to be same-sex attracted in order to fill the gay requirements. If you want to call yourself vegan, don’t eat or wear non-human animals. To stay on top of the fat moniker, consume as many gourmet milkshakes as humanly possible.

This blog entry is a thank you to Shakeaway for assisting this FGV to stay worthy of the name.

Shakeaway in Hastings, not Abu Dhabi

During a brief Spring sojourn to the seaside town of Hastings a few months ago, I had the good fortune of becoming familiar with the local outlet of milkshake chain Shakeaway. This company touts itself as the world’s largest milkshake bar company (that term is even trademarked!) and outlets are franchised far and wide. I believe they have close to 40 stores across the UK and 1 in Abu Dhabi. Yes, you read correctly. But I didn’t have to travel to the UAE for a shake.

The Hastings outlet is bright and welcoming. Its position in the centre of the shopping district means it is usually busy. During both of my visits, the store was crammed with what looked like more than 20 people. But they weren’t all there for the cruelty-free offerings so if watching people guzzle litres of cow milk is not your thing while you wait for a soy version, maybe you should stay away instead of Shakeaway.

Keeping it vegan at Shakeaway

My shake was delicious and we will get to that in a moment. I would like to cover two points before I describe the beverage.

I love how all of the vegan options are labeled clearly. Zuma chocolate powder is served straight from the tub and separate blenders are used solely for the vegan milkshakes. Every care is taken by the friendly staff to avoid cross-contamination and all of the vegan toppings and add-ons are marked on the menu.

The second point I would like to address is the price. While I understand how vegan ingredients can drive costs up, I honestly think Shakeaway might be verging into overcharging territory. A large shake costs £3.80… reasonable enough, yes? Oh, but hang on. If you want to veganize it with soy milk and ice cream, you need to add an extra £1.49. I am a fat, gay vegan so of course I needed a topping. I went with Bourbon biscuit flavour which every vegan knows are the cheapest and most-likely to be cruelty-free cookies in the UK. You can usually buy an entire packet of these delights for well under 50p, but Shakeaway charged me 80p just to add a few to my drink.

The Shakeaway pricing structure

The combination of my choice brought the total cost to £6.09. I am used to paying a little bit more but this struck me as completely excessive. Shakeaholic was a better deal in my eyes.

Moaning aside, my chocolate-bourbon biscuit creation was one of the best drinks I have ever had. It was thick, rich and over the top. If I ever find myself at Hastings Shakeaway again with £6.09 burning a hole in my pocket, I would definitely be tempted to indulge again.

My drink was superb

Shakeaway Hastings are on Twitter or can be found at the address below:

9 York Buildings
Hastings
Sussex
TN34 1NN
01424 424773

About these ads
This entry was posted in I love sugar, Provincial towns you jog round, Vegan and tagged , , , , , , , , , . Bookmark the permalink.

3 Responses to Shake, baby shake

  1. 6 quid for a milkshake??! Yeah FVG that’s a little pricey for a milkshake…
    If one day you find yourself in Brighton with £6 burning your pocket, I suggest instead of going to our local Shakeaway (yes we have one here too), go to the Guarana Bar (Sydney Street in the North Laines) and get yourself an Acai bowl (ask that they don’t put honey). It’s frozen acai blended with banana which gives it a milkshake consistency, they put a delicious granola at the bottom and on top, with sliced banana and sliced strawberry. They can top it with guarana syrup.
    I don’t mean to disregard the F in FVG, but the acai bowl is the most delicious thing ever and is way healthier than a milkshake :)

  2. Paul F says:

    Many thanks for the review and taking the time to visit Hastings for the weekend and also visit our store, I enjoyed meeting you both. We have some vegan and veggie staff and so always try our best to look after vegans, and we can also make nut free and gluten free shakes to make sure hardly anyone is excluded.

    I agree the shake was expensive, unfortunately a large double flavour soya shake happens to be one of the most expensive possible shakes on our menu. Organic soya milk and ice cream purchased in small quantities is expensive for us, and we charge the same price per ingredient…bourbon biscuits aren’t that expensive but some ingredients cost us a fortune but for simplicity we keep the pricing the same.

    We do all we can at store level to keep the prices down with loyalty cards, daily specials and vouchers etc. Overall our margins are on the low side for catering, far lower than any of the big fast food chains.

    Anyway, I’ve made sure your feedback has been passed on to the head honchos. We’ll be celebrating World Vegan Day here in Hastings and I know other branches have attended vegan festivals before.

  3. emma says:

    That sounds amazing, real shame about the price!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s