What The Pitta, recently voted the UK’s number one kebab at the British Takeaway Awards, will open its first site in the North as it brings its vegan kebabs to the residents of Manchester.
The site is set to open on January 8, 2021, with delivery, takeaway and eat-in offerings available subject to local COVID-19 restrictions. The menu will be full of all the bestsellers also available at the London and Brighton locations, making sure to stick to classic, much-loved recipes.
The brand has had its sights set on Manchester, aiming to integrate with the city’s vibrant food scene which already has many popular options available for vegans. In the expansion, What The Pitta have also developed new branding with Manchester-based graphic designer Woody Woods, which will be used throughout the new store.
Cem Yildiz, co-founder of What The Pitta, says of the opening: “Manchester feels like a huge step forward for What The Pitta. The site will be our biggest brick and mortar site yet, and to finally open during what we hope is the tail end of this pandemic fills us with optimism for the future for not just us but hospitality as a whole. Manchester is my favourite city outside of London, with such an incredible food scene and we can’t wait to be a part of that and hope the city welcomes us with open arms ready for their vegan kebabs!”
The entirely vegan Turkish-inspired menu first launched in Shoreditch in 2016, the brainchild of Cem Yildiz and Rojdan Gul. The concept came about after Cem decided to go plant-based and was introduced to Roj’s uncle’s vegan kebab recipe. The two saw the value of the recipe and the gap in the market and set up shop at in a small green shed out of Shoreditch, East London.
The food became immediately popular on Instagram and this is where they attribute their cult following to. Their aim is to reclaim the image of the kebab as a greasy 2am meal, bringing a playful spin on a British classic with an ethical twist.
To be the first to hear details of their soft launch offering text WTPMANC to 82228 or sign up to their newsletter online.
You can see the exact location of What The Pitta Manchester thanks to Google Maps.
Opening Hours for the venue in the Northern Quarter will be 11:30am-10:00pm Sunday to Thursday and 11:30am-11:00pm Friday and Saturday.
Follow What The Pitta on Instagram.
