One of the fastest growing fast food brands in North America just got a financial boost and vote of confidence from a Disney star.
As more and more people come to understand the value of a vegan lifestyle, a lot of people are also investing in plant-based companies. 2019 is the year that saw a whole bunch of celebrities and influencers associating themselves with leading companies focussed on the vegan and plant-based field.
Mena Massoud, the start of Disney’s Aladdin live action remake, has announced he has become an investor in San Diego-based Plant Power Fast Food.
Although best known as an actor, Massoud is recognised by his fans and social media followers as a passionate advocate of a plant-based diet. He is the founder of the travel show Evolving Vegan and is also known to regularly share photos of vegan cuisine or his thoughts about the vegan lifestyle with his 2.4 million Instagram followers.
Since opening their first location in San Diego in January 2016, Plant Power Fast Food has grown to a five unit chain with four additional locations in current development. They also have a new food truck operation in Los Angeles.
Describing his love of the brand, Mena states, “I’ve spent a great deal of time touring North America visiting a lot of plant-based restaurants. Plant Power Fast Food immediately stuck out as a big player. They have massive ambitions in the space, and they don’t just outsource their products like many of the other companies in the marketplace. There is great attention to detail, and we share the same outlook, that in order to cause real change, we have to make plant-based living accessible to the masses.”
He added that a vegan diet is much more than a fad or passing trend: “It’s about evolving in the right direction so that we can help save our planet, our bodies and our fellow living souls.”
You can follow Mena Massoud on Instagram.
You can follow Plant Power on Instagram, Facebook, and Twitter. Visit the chain’s website online here.
