The mainstreaming of animal exploitation goes on and on. It is not hidden away in some dark corner. It’s not a secret. It is right there in front of us every single day, but the trick is that the violence is made to feel normal.
From an early age we are taught a set of stories that smooth everything over. Animals are happy. Farming is wholesome. Meat is inevitable. Language does a lot of heavy lifting here. Killing becomes processing. Body parts become products. Suffering becomes efficiency.
Veganism is about seeing this suffering for what it is… and doing something about it.
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