I have seen a few mentions online of hard-to-find vegan products making their way into Tesco stores, so of course my priority was to get into a participating store and eat everything.
I succeeded.
Select Tesco stores around the country are taking part in a promotion billed as the Lifestyle Food Fair. I have to admit it is quite a slick gimmick capitalising on the huge surge in popularity of specialty food expos sweeping the UK. The promotion features attention-grabbing banners in store with colour coded shelving to help you locate what you after. (Hint: anything on a blue shelf in the Lifestyle Food Fair aisle is vegan-friendly)
Wanna see the haul I came away with from the Slough branch? Don’t freak out.