It has been a bit quiet on the Vegan Ice Cream Wars front. Not much to report back from the trenches.
Quiet, that is, until I stumbled into Waitrose in White City Westfield today.
When you shop in a mainstream grocery store in the UK, you usually find just one brand of vegan ice cream (or two if you are fortunate). My experiences as a vegan consumer have left me disappointed by the freezer section of most supermarkets.
This is what makes the ice cream freezer at the White City Waitrose so impressive.
I didn’t see one brand. Or two. Or three. I saw four brands of vegan ice cream or frozen desserts. This sighting was also impressive as each brand featured had at least two flavours available.
Check it out below.
(After the pics, I’ll let you know which one came home with me. Can you guess?)
