CLICK HERE TO SIGN or read on for more details
Do you remember when we all joined together as one vegan superpower and got Holland & Barrett to reverse their decision to not stock the Fry’s Vegetarian frozen vegan product range?
Well, we are about to flex our collective plant-based consumer muscle once again to ensure the same vegan food options are available all over the UK… in Sainsbury’s!
What is this campaign all about?
Consumers choose foods free of animal products for many reasons. Scientific evidence suggests the production of plant-based food contributes significantly less to environmental damage and climate change than animal farming.
Many religions require devotees to adhere to meat and dairy free diets during certain celebrations. People often choose a diet free of animal products for ethical reasons as they don’t agree with modern factory farming methods. Health is another major factor. A plant-based diet is completely free from cholesterol.
With plant-based food choices becoming increasingly popular amongst UK consumers, it is time for major food suppliers such as Sainsbury’s to answer this call for more vegan choices in their aisles. Brands such as Quorn and Linda McCartney have monopolised veggie shelves in UK supermarkets but very few of their items cater to people who want animal-free food. Quorn and Cauldron have the biggest presence of any veggie brands in the UK. The trouble is, they are the same company and clearly have little interest in serving the vegan community. Most of their products are not animal-free and those that are, are not even labeled suitable for vegans.
We don’t want egg in our food. We want burgers, pops, pies, schnitzels, sausages, sausage rolls, chunky strips and everything else made by Fry’s Vegetarian because it is all vegan!
What can you do?
Click here to sign the petition to urge Sainsbury’s to carry vegan food by Fry’s. The petition will be sent to Sainsbury’s on your behalf.
Add extra steam to the campaign by emailing the following Sainsbury’s contacts to strengthen your request:
sarah.lich@sainsburys.co.uk Category Product Developer
alison.atkin@sainsburys.co.uk Buyer
richard.hall@sainsburys.co.uk Head of Frozen
andy.phelps@Sainsburys.co.uk Category Manager
Post a link to this page everywhere. Facebook. Twitter. Pinterest. Google+. Tumblr. Post it on message boards and your own blogs. Email it to family and friends and enemies. Get everyone you know to take one minute out of their day to sign the petition. Use any part of the text on this page in any way you see fit.
Leave a comment below letting us know if you have emailed/signed the petition/heard back from Sainsbury’s. Like all big businesses, they are not going to take notice unless we have big voices.
