You’ve seen the ads.
Happy cows grazing in lush green fields, playful pigs rolling in mud, and chickens basking in the sunshine. But we all know that much of what we see about animal farming in the UK is pure fiction, right?
The Animal Law Foundation has just dropped an eye-opening report exposing how misinformation about animal farming is everywhere. It’s on food packaging, in advertising, on TV, and even in Government communications.
The gap between what we’re told and the harsh reality of industrial farming is staggering, and it’s shaping public perception in ways that benefit corporations, not consumers (or animals).
