If you pop into your local supermarket this week you might spot something new in the chilled section that will make you stop in your tracks.
How about pastrami, but vegan?
Read more below.
THIS have been shaking things up for a while now with their branding and unique approach to plant-based food, and this latest release feels like another positive step forward. The pastrami is smoky, savoury, and ready to eat straight from the pack.
I think it’s fab being able to grab a pack of plant-based pastrami. THIS have reportedly managed to capture the salty, smoky satisfaction people love about deli meats, without a single animal being harmed in the process.
Options like this make going vegan so much easier for people who are curious but not sure where to start. Swapping out meat doesn’t need to mean missing out on flavour or texture, and THIS are proving that again and again.
Products like THIS Isn’t Beef Pastrami remind me how far we’ve come. What was once a niche lifestyle has turned into a vibrant, inventive food scene full of options that anyone can enjoy. Whether you’re a long-time vegan or someone not yet vegan (hurry up!), this one looks worth adding to your basket.
Available now in Sainsbury’s, subject to availability. Keep your eyes peeled and your bagels ready.
If you appreciate these blog posts and the work I do to support vegan business, please consider making a one time small donation of a couple of quid online here. You might also be in the position to sponsor my work on an regular basis via Patreon.
You can order my book ‘Fat Gay Vegan: Eat, Drink and Live Like You Give a Sh!t’ online now. It has been out a while now but is still a good read. You can also listen to the Audiobook read by me!
You can watch/stream my weekly podcast Tell Me Where I’m Going (Wrong) on YouTube, Apple Podcasts, and Spotify.
Follow me on Instagram, Threads, TikTok, Facebook, and Blue Sky.