3Feb

UK’s leading vegan pizza restaurant triples in size

Multi-award winning vegan pizzeria Purezza extends its Camden venue using recycled and eco-friendly materials.

Purezza, the UK’s first vegan pizzeria, is extending its Camden branch. The new branch will be one of the biggest vegan restaurants in the UK, and is the first part of the restaurant’s expansion plans for 2020.

Purezza’s Camden branch first opened in March 2018. The company, which also has a branch in Brighton & Hove, went on to win National Pizza of the Year following its London opening.

The new restaurant is three times bigger than its previous Camden branch. It boasts a new sheltered garden area with live plants adorning the walls, making it perfect for alfresco-style dining no matter the weather. It also has a large extended bar, where diners can enjoy a range of drinks and cocktails along with light nibbles such as Purezza’s famed vegan Cheese Dough Balls.

Purezza’s focus on sustainability in its food has extended to the build and interior of the new restaurant. Furniture is from both Purezza’s previous restaurant, and discarded items from other restaurants. The plaster on the walls is made using sustainable hemp. Upholstered furniture uses vegan leathers and inner foams made with recycled plastic bottles. Mirrors and lighting were made with recycled and reclaimed materials using sustainable methods of production. Purezza even used the flooring from their previous Camden restaurant for seating booths, and doors were sourced from an old chapel.

The restaurant has seen steadily growing demand, which it credits to the combination of growing interest in plant-based food and innovation, and its unwavering commitment to quality.

Tim Barclay, co-founder and co-owner of Purezza said “our flagship London restaurant has been struggling to keep up with demand throughout 2019. The single biggest complaint we receive is that it’s almost impossible to get a table most nights. It’s a good problem to have, but providing exceptional customer experiences is one of our core tenets at Purezza, and by tripling the size of our Camden restaurant we’ll be able to meet the demand.”