Vegan meat company teams up with sandwich company
Award-winning Oumph! is launching into a new segment in the UK, with vegan food-to-go products. The launch is thanks to a successful collaboration with Bristol based Real Wrap Co.
Distribution for the range starts September 30 into over 35 universities across the UK, as well as hospitals, schools, colleges and retail outlets.
The launch includes both cold and hot eats, focusing on global fusion and bold flavours, including a ‘Philly Style’ Sourdough Hot Pocket and BBQ Sriracha Baguette.
“We are extremely excited to be working with Oumph!”, says Chloe Somerville, Head of Brand at Real Wrap Co. “The demand for innovative plant-based food-to-go is growing daily, particularly with the rise of flexitarians looking to reduce meat consumption. For us, Oumph! has been the perfect meat alternative due to the amazing taste and texture, making it ideal for sandwiches and hot eats.”
Anna-Kajsa Lidell, Co-founder & Head of Progress Strategy at Oumph! and Food for Progress, comments:
“The Real Wrap Co. is a perfect partner for us, as they share our values in creating plant-based foods which focuses on food appeal. We’re pleased that our products will be reaching students and hospitals, to help a larger audience find tasty plant-based foods”.
The product range includes:
- Madras Oumph! Sandwich with Red Onion, Lettuce and Mango Chutney
- Mediterranean Oumph! Sandwich with Slow Roast Tomatoes
- The Real Oumph! Baguette with BBQ Pulled Oumph!, Hummus and Sweet Pickled Veg
- BBQ Sriracha Oumph! Baguette with BBQ Pulled Oumph!, Sriracha Vegan Mayonnaise and Coriander
- Carribean Jerk Oumph! Baguette with Lettuce and Mango & Chilli Salsa
- Indian Oumph! Sourdough Hot Pocket with Onion Bhaji and sweet Caramelised Onion Chutney
- Oumph! ‘Philly Style’ Sourdough Hot Pocket with Jalapeno, Red Onion and Vegan Cheese
- Indian Oumph! Sourdough Hot Pocket with Onion Bhaji and sweet Caramelised Onion Chutney
All of these plant-based options are completely vegan.
This is huge news for the UK and huge news for the advancement of accessible vegan food. Much love to Oumph! for working tirelessly on these advances. They don’t rest on past success.
Follow Oumph! on Instagram.
