Ms Cupcake reduces sugar

Hey, cupcake fans. I’ve got news for you.

Legendary vegan business Ms. Cupcake situated in Brixton has developed a new icing recipe due to demand from customers.

The icing recipe was very recently changed and now has 33% of the sugar taken out. Yes, 33% less sugar!

This change is in response to customer feedback that said the icing was overly sweet. The new icing recipe is less sweet, with more flavour and the same indulgence.

Ben Woodcock at Ms. Cupcake told me, “This represents a change in direction for our brand that is constantly working hard to adapt to changing customer needs.”

Ms. Cupcake are keen for people to try the new recipe, so this Saturday and Sunday (October 13 and 14, 2018) they are offering 33% discount on all cupcakes bought at the Brixton store. Customers need to say ‘33%’ to get the discount at the checkout.

For people outside London, they are running a 10% discount from now until Sunday October 14, 2018 on their UK-wide postal order service and are recommending the cookie sandwiches or Nanaimo bars which include the new icing recipe. Customers need to quote the promo code ‘33%’. The online menu can be found here.

Follow Ms. Cupcake on Instagram.