Follower drives on Instagram
One form of support I’ve been involved with as a blogger and social media person recently is Follower Drives.
I got the idea a few days ago when I was visiting a brand new vegan restaurant in Sitges, Spain. Spice Garden is the only 100% vegan restaurant in Sitges and I was a bit disappointed that the Instagram account for the restaurant had quite a small number of followers.
During my meal, I posted a series of photos on my own Instagram asking my followers to consider following the restaurant. I set a target of 500 followers and if you click through to the account now, you will see that we were able to zoom right past that number.
Can you all help me out with something? @spicegardensitges is the only #vegan place in Sitges. They don't have many followers on here. Do you think we could get them to 500 followers before I finish my meal? They were at 187 when I sat down. I'm eating the gorgeous welcome selection. I'll updates with follower numbers as each course comes out. Let's do this! #teamvegan
The restaurant started with 187 followers and now has over 1,300 in just a matter of days.
I applied the same campaign idea to raising the follower count for a brand new late night vegan bar in Barcelona called Bar de Retro. This time we took them from 99 followers to over 1,200 in a day!
I'm at a #vegan late night bar in Barcelona. Do you even understand?!?! A 100% vegan bar that opens at 9:30pm. I'm so fucking pleased with this current situation. I'm eating chips with guacamole and a fucking hot dog while drinking a glass of beer. Follow @barderetro now so you never forget and get here as soon as possible. #barcelona
My latest Follower Drive is for a London vegan shoe store and ethical boutique called The Third Estate.
This store is exquisite but their Instagram account had been languishing around the 700 follower mark for a while. I set a target of 2,000 followers and we are almost there within 24 hours. I think they need just about 200 more.
Please get involved and get over to their profile.
Time for another FOLLOWER DRIVE. Let's do this! @thethirdestatelondon is an amazing #vegan shoe store and ethical boutique in London. They stock only vegan products and are the nicest, kindest and friendliest people I know. I walked in here today when they had 773 followers. If #teamvegan works hard I think we can get them to 2,000 today. #FollowerDrive please follow @thethirdestatelondon now xx
I hope you can join me for more Follower Drives in the future. I think it is a great way to give independent vegan businesses a boost and help raise their online profiles.