This is not vegan
I don’t know what goes on.
If you were creating a dairy free drink for the UK market, would you at least consider making a tiny bit more effort to ensure the product was suitable for vegans?
I stumbled upon this new soya and fruit drink today in Holland & Barrett and first thought I had found a vegan product. The bold packaging claim that it is dairy free made me hopeful.I picked a bottle from the fridge to scan the ingredients and was disappointed to see honey listed.
Am I alone in thinking the manufacturer is being shortsighted by including honey, instantly making this drink not suitable for vegans? There are many natural plant based sweeteners available and a dairy free drink can easily be vegan.
I don’t know how many vegans there are in the UK, but I imagine making the simple alteration to a recipe in order to change a drink from vegetarian to vegan would increase a brand’s potential market by a sizeable amount.
What are your thoughts? What could this brand use as an alternative to honey?