Vegan brioche buns in Waitrose
If you have been watching my daily Vegan Quarantine videos on Facebook, you might have heard me mention that I am helping superstar vegan food brand Make No Bones with a spot of promotion.
Make No Bones is a much-loved vegan restaurant in Sheffield, feeding fans for a number of years. Unfortunately, they have been experiencing some downtime during the global crisis but that doesn’t mean they have been out of action completely.
The restaurant recently teamed up with local Fletchers Bakery to design and produce their own vegan brioche bun.
The buns have been such a massive success already with runaway sales in Tesco stores around the UK. (Order online from Tesco)
With this initial success under their pleather belts, Make No Bones have now announced a collaboration with Waitrose supermarkets.
The Make No Bones vegan brioche buns are available in Waitrose stores around the UK as of Wednesday June 17, 2020.
I asked Waitrose how they felt about the launch and a spokesperson told me:
We are excited to be launching these delicious vegan alternative rolls. At Waitrose, our vegan options are extremely popular with all our customers, not just those following a vegan lifestyle, so we know our shoppers will love these. The rolls will be a great addition to our shelves this barbecue season and will pair perfectly with our fabulous selection of vegan patties and burgers.
I haven’t been into a Waitrose store in a while due to the fact that I have been out of the country, but I will certainly be making it one of my first stops upon my return. I’ve been told by a few friends that their vegan offerings are pretty impressive these days.