Vegan infiltration at Fortnum and Mason
One of the most non-vegan luxury stores in the world has just started stocking a vegan cheese and spread brand!
Times are changing.
Fortnum & Mason is not known for progressive shopping and has long been criticised for making money from foie gras, however the upmarket department store has just thrown us a curve ball.
They are now stocking superstar vegan cheese brand, I AM NUT OK.
Angela from I AM NUT OK told me:
Our vegan foie gras and vegan cream cheese are now being stocked in Fortnum & Mason. We are the first plant-based alternatives they are stocking (a few steps away from a mountain of foie gras!). I feel like we’ve infiltrated a huge institution. It would be incredible if they started stocking more vegan things and moved away from the animal products.
2018 is full of vegan surprises!
You can see the exact location of the Fortnum & Mason flagship store thanks to Google Maps.
You can follow I AM NUT OK on Instagram. You can shop with them online.
You can also buy I AM NUT OK cheese directly from their stall at Hackney Downs Vegan Market this Saturday November 17, 2018. Click here for full market details.