Dead animals are not art
Lie down with roadkill, wake up with fleas.
It will be interesting to see how The Vegan Society responds to this situation.
BrewDog is expanding rapidly and part of that expansion involves raising equity in the USA. Long story short, the company’s equity scheme likes to reward investors with rewards such as discounts at their bars and so on. They had also promised a very special money-can’t-buy gift for their top investors in the USA.
Fast forward to today and the company posted details of the special reward on social media platforms as well as its website.
I’m going to leave a bit of space before I post the photo as a buffer zone for anyone who would like to check out now before they are faced with a dead animal.
Do not scroll down if you don’t want to see dead animals.
Yep. The special reward for top investors is a limited beer housed inside an animal corpse.
The company explains on its website that roadkill has been used. Listen, I’m not here to debate if this is ethical or even in good taste. I know some people think animals should not be glorified as decorations or trophies and I also know some people are fucking horrendous pieces of shit who can fuck off.
You know which side of the line you fall.
Now, the real reason for this blog post is to ask The Vegan Society to rapidly and loudly remove themselves from any association with BrewDog.
The beer company recently started using the trademark of The Vegan Society on all of its vegan-suitable bottles.
Surely The Vegan Society is not interested in taking money from, or promoting, a company that uses the bodies of dead animals as a marketing gimmick?
I think we are all looking for swift action here.
Also, that’s me done being one of the most vocal supporters of BrewDog. I’m out.
You can see the original tweet here.
You can read about the special gift online.