Vegan Quorn in the UK
I have been asked about this topic so many times over the past few years, I’ve actually got a pre-prepared response that I copy and paste.
What is the topic? Vegan Quorn products in the UK.
I’m going to have to change my usual response of ‘soon’ and ‘I don’t know’ because vegan Quorn products are about to crash land on the UK vegan landscape in a big way.
Check out the first two lines coming to a major UK supermarket next month.
As you can see above, Quorn have not been shy about featuring the word ‘vegan’ on the packaging of their Hot & Spicy Burgers and Meat Free Pieces.
The press release from the company included the following insights from Peter Harrison, marketing director:
The Quorn Vegan Range has been over three years in development and during that time, we’ve seen a real shift in the number of consumers choosing to adopt a vegan lifestyle and a massive increase in demand, particularly apparent across our digital channels. We have been particularly impressed by four consumer-led petitions in support of a Quorn Vegan Range.
While ethics and the environment are at the heart of veganism, vegans have historically been driven by a passion for animals and our planet and have used their diet to demonstrate their beliefs. However, more and more people who are adopting veganism are now also doing so because of the associated healthy living benefits. Consumers are starting to learn that veganism is a great way to live a healthy lifestyle.
Consumers – both existing Quorn buyers and new customers – have been asking us for some time to provide a solution for vegans. So, as we know a lot of people eat Quorn as part of a vegetarian lifestyle before becoming vegan, we’re thrilled to be able to offer them products which are tasty and deliver on the great texture expected of Quorn, whilst following a vegan recipe.
It is interesting to see reference made to numerous consumer petitions.
Both products will be available in Asda from October 2015 with a retail price of £2.49. Other major retailers are due to follow later in Autumn 2015 and early 2016.