And a big, bright, healthy smile
Sweetness is my weakness. Well, so are saturated fats and deep-fried foods but a FGV has to keep a special spot in their heart for sugary snacks. My body craves vegan delights such as chocolate and cupcakes…. and who am I to deny it?
Most of the sweet stuff I consume is made with processed cane sugar but I have recently come to adore an alternative to this regular sweetener. Vegans and vegan-curious, I would like to introduce you to Sweet Freedom.
It was last year at the Allergy & Gluten Free Show in London where I stumbled upon a stall promoting a honey alternative made from fruit. I was delighted to discover Sweet Freedom as I am always on the lookout for interesting ways to make my food sweeter.
I have used Sweet Freedom to glaze pastries, on toast as a honey replacement and even to sweeten my porridge. It is an incredibly diverse, cruelty-free alternative that I am becoming increasingly dependent on. Sweet Freedom advertises itself as being 25% lower in calories than sugar, completely natural, GM free, gluten free and produced in a nut free factory. The syrupy sweetener comes in a light and dark variety while the bottles carry the Vegan Society trademark.
I have included a photo comparing the old bottle I picked up last year with a new design recently taking its place on supermarket shelves. Look out for both and enjoy this gorgeous sweetener any which way you like.
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As a (trying to be) vegan, honey always seems to be the hardest thing to justify giving up. If anyone asks me what I eat I often “I don’t eat anything that takes a dump”. Normally raises a smile and gets the point across. But I’m not sure that bees actually do take a dump (hey I’m just kidding). Point is the further away you get from cuddly animals the harder it is to feel they’re being abused.
Sounds great, but doesn’t seem like it’s available in the U.S. yet. I usually use agave nectar, but will keep a lookout and hope this shows up at Whole Foods.
Thank you so much for this fab recommendation! We hope you have lovely Pancakes with it tomorrow :o)
Rich – it isn’t in the US as yet, but we’re working on it. In the meantime there is a website called Britstore.co.uk that does all sorts of UK goodies and they do stock Sweet Freedom as well and ship to the US if you fancy. If you’d like us to keep you in the loop about Sweet Freedom in the US then please drop us an email email@example.com.
Many thanks again you gorgeous folks :o)
Deborah & Tina, co-founders of Sweet Freedom
hmm, those smileys went a bit awry! apologies 🙂
I get the feeling that if you haven’t tried Speculoos you are in for a pleasant surprise. Its a Belgian spread for toast but hey we just dip our fingers in to it!. Not all makes are vegan but the one we have brought back to sell at Pogo is. Come and get some, you won’t regret it!
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