I am a sucker for pro-vegan product labelling and it doesn’t come grander than this carton of Oatly milk.
I didn’t need milk. I bought it anyway. How could I not buy it?
This is one of the most fabulous things I have ever seen printed on the side of a product. There is so much minimising of veganism by food producers for fear of scaring away possible customers, but not by Oatly!
News flash, people. It is 2015 and the general public know, understand and are even beginning to like what the word ‘vegan’ means.
Vegan pride.
BTW: This photo originally appeared on my Instagram feed.