Frozen food brand goes meat free for January and maybe forever

January means Veganuary for a lot of people, so premium frozen food brand Thyme is taking part in the celebrations by supporting its UK customers by going entirely meat-free for the month of January including the launch of their first Thyme To Try Vegan meal box.

Thyme told me their mission is simple: to make it easier, to eat better.

A lack of time, recipe inspiration and know-how are often cited as reasons why it can be difficult to successfully navigate and maintain a purely meat-free regime.

Thyme aims to make real, honest, slow-food a lot easier, much quicker and far more convenient simply by using the freezer. They are taking out the roadblocks for people who feel eating vegan is too difficult or complicated.

Thyme creates deliciously fresh food under its own label as well as supporting upcoming independent brands through its online market place. Food is delivered frozen, directly to their customer’s door.

Satisfying the hunger of Britain’s fastest growing food phenomenon (yes, I’m talking about plant-based eating!) the Thyme to Try Vegan Box provides 3 meals and 3 sides including wholesome Blackbean & Sweet Potato Chilli, Butternut Squash & Chickpea Curry, Roasted Root Vegetables and Crispy Chilli Potato Bakes all for just the special offer price of £10.

The Thyme To Try Vegan box is available for £10 throughout January when using promotional code ‘try for 10’. Usual price £20.

Thyme has announced they will become a meat-free brand forever if the January meat-free trial is successful.

“It’s time for change,” said Thyme Managing Director Heidi Thompson. “Will Thyme be meat-free? Our fate is in our customers’ hands and we’re very excited to see where they take us.”

What do you think? Are you going to order some Thyme cuisine? Click here to order and don’t forget to use ‘try for 10’ to get the special price.

You can follow Thyme on Instagram, Facebook, and Twitter.

Extra note: Thyme paid a fee in order for fatgayvegan.com to share this news. 10% of this fee is being donated to Isla Urbana, a water security initiative in Mexico City.