Non-vegan bakery chain adds vegan items

The Hummingbird Bakery is introducing a vegan cupcake option to the counters of its seven bakeries.

In response to high customer demand, The Hummingbird Bakery will be selling vegan versions of its most popular products, launching the range with its bestselling Red Velvet. It will be available as a vegan cupcake in-store as well as a cupcake and whole Red Velvet Layer Cake online from 8th January 2018.

The Vegan Red Velvet Cupcake will be available at their seven bakeries located across London and Surrey, including their newest branch opened in summer 2017 on the Guildford High Street.

Tarek Malouf, founder and Managing Director of The Hummingbird Bakery, said:

Customers told us they wanted a vegan option of our cakes and we listened. We wanted to offer an amazing vegan cupcake that is every bit as delicious and authentically American tasting as the Red Velvet cupcake we introduced to the UK in 2004. The Hummingbird Bakery’s new Vegan Red Velvet Cupcake compromises nothing from the original recipe, we are really proud of this vegan version of our bestseller. With our new website launching in January 2018, we are delighted we will be able to showcase a new whole vegan Red Velvet Layer Cake on here as well for those wishing to celebrate a special occasion with the highest quality vegan baking.

Established on Portobello Road in 2004, The Hummingbird Bakery is best known for its Red Velvet Cupcakes with a deep red sponge flavoured with a hint of cocoa.