To mark World Vegan Day on 1 November, 2020, popular vegan food brands The Fry Family Food Co. and Oumph! have announced their official sponsorship of Veganuary 2021.
International Marketing Director at Fry’s and Veganuary ambassador of six years, Tammy Fry, will be spearheading the month-long challenge on behalf of the brands to encourage people worldwide to try a plant-based diet for January and beyond.
“As a lifelong herbivore, mother and business leader in the plant-based food space, Veganuary is an opportunity to share my years of knowledge and support people regardless of where they’re at in their plant-based food journey,” said Tammy Fry.
She continued, “Fry’s has a history of leading plant-based initiatives, like Veganuary, in South Africa. This is the first year we’ve been able to step up as a global sponsor and I cannot wait to work with our sister brand Oumph!, to use our collective reach and resources to help drive record participation around the world to make plant-based eating the new normal.”
The Veganuary pledge works by signing up participants who will receive 31 days of recipes, shopping guides, meal plans, restaurant suggestions, social media community groups, and more to take them on a taste adventure full of new flavour experiences, as well as a kinder way of eating.
The LikeMeat brand will also be amplifying the initiative in Germany.
“We are excited that Fry’s and Oumph! are part of a growing movement, joining forces as our official sponsor brands of the Veganuary 2021 campaign to inspire people to move to a plant-based diet as a way of protecting the environment, preventing animal suffering, and improving the health of millions of people”, says Ria Rehberg, CEO of Veganuary.
Click here to discover more about Veganuary.
