Legendary vegan bakery in London robbed

The legendary vegan bakery Ms Cupcake of Brixton, London was broken into last night.

Sharing the news on their social media, staff showed the broken window where entrance to the shop was gained using a brick.

The update also stated that cash was stolen from the business.

The Ms Cupcake bakery is one of the true pioneer vegan businesses in the UK and was largely responsible for launching the booming interest in veganism we see today.

I recently interviewed Ms Cupcake founder Mellissa Morgan for Tenderly online magazine. We talked about the trials and tribulations of running an independent vegan business and how the biggest hurdles are often completely unexpected.

In the interview (which you can read online here), Mellissa talked of how the business recently recovered from a flood. This break in was never going to have good timing, but right now feels particularly difficult for the team.

Please consider what you might do to help support the Ms Cupcake team as they move past this trouble.

My suggestions are:

  • Visit the store as soon as you can and spend up big (they sell a huge range of pantry items, packaged sweets, ice cream, and of course legendary cakes and slices)
  • Follow Ms Cupcake on Instagram, Twitter, and Facebook
  • If you are at VegFestUK London this week at Olympia, stop by the Ms Cupcake stall (stand number CAT0 – next to One Planet Pizza) and buy lots of cake

In addition, you can catch Mellissa presenting a talk at VegFestUK London on Saturday October 26, 2019 between 1:15pm and 1:45pm.

Mellissa will be talking about all things sweet on the Foodies Stage.

Learn how you can use alternatives to refined sugars in your baking but still get immensely indulgent and decadent results. Over the years Ms. Cupcake has changed and developed her recipes to reflect changing customer tastes and now you can learn her secrets. Find out how this Brixton bakery has removed a third of the sugar from their cupcakes and cakes and introduced both a menu of refined sugar free items and a menu suitable for diabetics.

Get all the info about VegFestUK London (including tickets) online here.

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Written by fatgayvegan

1 Comment
  1. Oh, what terrible news. I was only there yesterday, picking up my free birthday cupcake and am looking forward to the show at the weekend. I’ve been buying their goods for years and always recommend them to folk. I hope they sort out everything quickly and the perpetrator is caught. All my best to Melissa and her team.

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