If I wore a hat, I would take it off to these people.
A group of compassionate people in Scotland just carried out what is one of the best examples of activism I have seen in a long time. They wanted to get a message across to their communities, so they raised the funds to erect a billboard in both Glasgow and Edinburgh.
The brilliant yet subtle message comes across clearly and thoughtfully. It gets everyday people thinking about how they have been socialised into accepting some animals as loving companions whilst others are bred, mistreated and killed for food.
Congratulations to everyone involved in this fantastic campaign. I hope we see many more like this in the future.
Find more info on the Vegan Billboard campaign here.