I have been known to become a bit indignant when talking about Linda McCartney releasing more and more vegetarian products in place of vegan food, but this latest debacle takes the cake.
Is the company being immensely and mind-boggling shortsighted or are they being purposively antagonistic? I honestly can’t tell anymore.
Behold the brand new Linda McCartney Vegetarian pulled pork-style 1/4lb burgers. Yes, the company has borrowed a food innovation that has taken the vegan world by storm over the past decade (made with jackfruit originally) and made it vegetarian by adding one completely unnecessary ingredient.
Honey.
Can you even believe it?!
With veganism breaking sales and growth records all over the world and UK newspapers trumpeting information about huge increases in people who identify as vegan, Linda McCartney made the decision to add one of the most redundant ingredients possible to what would otherwise be a market-changing vegan product. You can see the ingredients list here.
Do they have a marketing team with no critical thinking skills? Does the company not appreciate the potential value of an additional 200,000 or 300,000 retail customers? Is the company deliberately antagonising vegans by adding honey?
I can’t make sense of it. At all. Please put your theories in the comments below or tweet them to Linda McCartney here.
Also… would you like to know why honey is not vegan? Click here.
