Plant-based burger looks and tastes like meat

This news came out a little while ago but I don’t know how it slipped past my chubby radar.

A company in the USA called Impossible Foods is set to launch a burger in late 2016 that looks and tastes like meat but is made completely from plant protein and grains.

Honestly, take a look at this video:

I am amazed by how they have managed to make plant protein look like minced meat.

The company has the following to say on their website about how their burger looks and tastes just like animal meat:

We spent three and a half years understanding what makes the experience of cooking and eating meat so unique, and discovering proteins and nutrients from plants that recreate the experience on a molecular level.

Our biggest discovery was that a molecule called heme is the “magic ingredient” that gives meat its craveable flavor and smell. Although it’s exceptionally abundant in meat, heme is essential to every branch of life, including plants. A heme-containing protein naturally found in plants gives our meat its truly meaty flavor.

With that breakthrough, we embarked on the journey to creating a really delicious burger. We searched the plant world to find the best sources of each of the building blocks of meat, which led us to some unexpected ingredients, like coconut and honeydew melon. The result? A burger with the look, feel, smell, sizzle, and most importantly, the taste of ground beef—but made entirely from plants.

impossible panel

What do you think?

Would you eat something that looked and tasted as realistic as the Impossible Burger?

This early article on the development of the burger suggests it has a texture that emulates gristle and muscle tendons plus it oozes a blood-like substance when it is sizzling. All made from plant protein!

You can read more about Impossible Foods on their website, you can like them on Facebook and follow them on Twitter.

south of france cruise