Money talks.
Do you remember when I blogged about the vegan menu being promoted at UK chain pub All Bar One for Veganuary?
Click here to read that post and see full menu.
Well, it seems that the vegans (and non-vegans) of the UK did such a stellar job of buying everything on that special menu during January, the company has decided to keep the plant-based options alive for another month.
Michael Duffy, who is the marketing manager at All Bar One, commented:
The feedback we received from the new vegan friendly menu has been extremely positive and we’re really pleased that we are reaching new audiences and continuing to impress our regular All Bar One guests. With one in four of our guests now being a vegetarian or vegan, we created the pop up menu in partnership with Veganuary to serve this increased demand for plant-based dishes.
One in four customers don’t eat meat? That is huge!
This decision is clearly driven by the financial rewards the company saw during Veganuary and I wouldn’t be surprised if the vegan menu stays permanently. Maybe they have already decided to keep it but are stringing out the attention they are getting from people like me. LOL
Have you tried the vegan menu at All Bar One? How was it?
You can find your nearest All Bar One via their website.
